ITI Bharat Consumption Fund vs Tata India Consumer Fund
Direct Plan, Growth option · Data as on 30-10-2026
ITI Bharat Consumption Fund is a Thematic fund and Tata India Consumer Fund is a Thematic fund. In the year to 30-10-2026, ITI Bharat Consumption Fund (Direct) returned −3.4% and Tata India Consumer Fund (Direct) returned −3.2%. ITI Bharat Consumption Fund charges 0.95% a year and Tata India Consumer Fund 0.93% (Direct plans). Their portfolios overlap 38.5%: they hold 18 of the same securities.
ITI Bharat Consumption Fund
Thematic
- 1 year return
- −3.4%
- Expense ratio
- 0.95%
- NAV
- ₹11.48
Tata India Consumer Fund
Thematic
- 1 year return
- −3.2%
- Expense ratio
- 0.93%
- NAV
- ₹52.04
Which is better, ITI Bharat Consumption or Tata India Consumer? Key differences
It depends on what you want from the fund. These are the differences in numbers, from the data on this page.
- Tata India Consumer returned more over 1 year: −3.2% against −3.4%.
- Tata India Consumer costs less: 0.93% a year against 0.95% (Direct plans).
- ITI Bharat Consumption fell less in its worst fall since 05-03-2025: −16.4% against −17.3%.
- ITI Bharat Consumption holds more in large companies: 67.0% of the fund in large caps against 45.6%.
- Tata India Consumer is the larger fund: ₹2,723 Cr against ₹350 Cr.
- Their portfolios overlap 38.5%: 18 of the same holdings.
Past returns do not promise future returns. This page is information, not investment advice.
Key facts
From each fund's scheme summary document and AMFI
| Fact | ITI Bharat Consumption Fund | Tata India Consumer Fund |
|---|---|---|
| Fund house | ITI Mutual Fund | Tata Mutual Fund |
| Category | Thematic | Thematic |
| AUM | ₹350 Cr (30-09-2026) | ₹2,723 Cr (30-09-2026) |
| NAV | ₹11.48 (Direct) | ₹52.04 (Direct) |
| Expense ratio (Direct) | 0.95% | 0.93% |
| Expense ratio (Regular) | 2.56% | 2.13% |
| Riskometer | Very High | Very High |
| Benchmark | Nifty India Consumption TRI | Nifty India Consumption TRI |
| Launch date | 27-02-2025 | 28-12-2015 |
| Minimum investment | ₹5,000 | ₹5,000 |
| Lock in | None | None |
| Fund managers | Animesh Singh, Dhimant Shah | Sonam Udasi, Aditya Bagul |
| Exit load | Exit load of 0.50%, if redeemed within 3 months. | 0.25% of NAV if redeemed /switched out before 30 days from the date of allotment. |
ITI Bharat Consumption vs Tata India Consumer: Returns Comparison
Returns as on 30-10-2026. Up to one year they are absolute returns. Longer periods are a rate per year.
| Fund | 1M | 3M | 6M | 1Y | 3Y | 5Y | 10Y |
|---|---|---|---|---|---|---|---|
| ITI Bharat Consumption Fund (Direct) | −1.35% | −4.60% | +3.47% | −3.44% | -- | -- | -- |
| Tata India Consumer Fund (Direct) | −2.31% | −6.20% | +2.16% | −3.17% | +13.07% | +12.46% | +16.14% |
| Thematic average | −2.09% | −4.52% | +0.86% | −1.22% | +13.76% | +11.62% | +13.76% |
Category average: the average of the 235 Thematic funds, same plan type.
ITI Bharat Consumption vs Tata India Consumer: Year-wise Returns
| Year | ITI Bharat ConsumptionITI Bharat Consumption | Tata India ConsumerTata India Consumer | Nifty India Consumption TRI |
|---|---|---|---|
| 2026to date | −2.18% | −0.93% | −9.10% |
| 2025 | -- | −0.88% | +9.22% |
| 2024 | -- | +28.28% | +19.77% |
| 2023 | -- | +37.48% | +27.96% |
| 2022 | -- | +2.38% | +8.53% |
| 2021 | -- | +29.19% | +20.82% |
ITI Bharat Consumption vs Tata India Consumer: Rolling Returns
Every holding period of both funds, against Nifty India Consumption TRI, the benchmark of both
Rolling returns
Every 1-year holding period, 161 of them, one for each trading day from 05-03-2026 to 30-10-2026: the yearly return (CAGR) of each, plotted on the day it ended. One lucky or unlucky start day cannot flatter or hide a fund.
ITI Bharat Consumption Fund (Direct)
Tata India Consumer Fund (Direct)
Nifty India Consumption TRI
to
Mar 2026May 2025
to
May 2026Jun 2025
to
Jun 2026Jul 2025
to
Jul 2026Sept 2025
to
Sept 2026Oct 2025
to
Oct 2026
How the periods spread
| Fund | Below 0% | 0-5% | 5-10% | 10-15% | 15-20% | 20-25% | Above 25% | Mean | Median | Lowest | Highest | Beat benchmark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ITI Bharat Consumption | 21.7 | 59.6 | 18.0 | 0.6 | 0.0 | 0.0 | 0.0 | 2.2% | 2.3% | −7.1% | 10.2% | 92% |
| Tata India Consumer | 9.9 | 49.1 | 36.0 | 5.0 | 0.0 | 0.0 | 0.0 | 4.3% | 4.3% | −4.9% | 11.7% | 86% |
| Nifty India Consumption TRI | 52.8 | 41.0 | 5.6 | 0.6 | 0.0 | 0.0 | 0.0 | −1.2% | −0.2% | −14.2% | 10.1% | -- |
The table shows the % of periods in each return band; a darker cell holds more of them. Lumpsum: the yearly rate (CAGR) from a period's first NAV to its last. SIP: the XIRR of the monthly instalments. The benchmark is Nifty India Consumption TRI, over the same periods. "Beat benchmark" counts the periods in which the fund did better. Every fund is measured over the days all of them have, from 05-03-2025. Past returns do not promise future returns.
ITI Bharat Consumption vs Tata India Consumer: SIP and Lumpsum Returns
What the same monthly or one-time investment would be worth in each fund today, from their own NAV history
Growth of an investment
₹10,000 on the first trading day of every month, from 05-03-2025 to 30-10-2026: 20 instalments, ₹2,00,000 in all.
| Investment | Invested | Value now | Gain | Return a year |
|---|---|---|---|---|
| ITI Bharat ConsumptionITI Bharat Consumption Fund (Direct) | ₹2,00,000 | ₹2,04,819 | ₹4,819 | 2.8% |
| Tata India ConsumerTata India Consumer Fund (Direct) | ₹2,00,000 | ₹2,05,846 | ₹5,846 | 3.4% |
ITI Bharat ConsumptionITI Bharat Consumption Fund (Direct)
Tata India ConsumerTata India Consumer Fund (Direct)
Amount invested
From each plan's published NAV (Growth option), over the same days. Return a year: XIRR for a SIP, CAGR for a lumpsum, shown for a year or more. It does not include exit load, stamp duty or tax. Past returns do not promise future returns.
ITI Bharat Consumption vs Tata India Consumer: Risk and Drawdowns
How much each fund swings, and the worst fall over the same days
Risk and return
| Measure | ITI Bharat Consumption Fund (Direct) | Tata India Consumer Fund (Direct) |
|---|---|---|
| Return (CAGR) | −3.44% | −3.17% |
| Standard deviation | 14.77% | 14.79% |
| Sharpe ratio | -0.59 | -0.57 |
| Sortino ratio | -0.78 | -0.77 |
| Maximum drawdown | −15.8% (31-03-2026) | −17.2% (31-03-2026) |
| Beta | 0.96 | 0.88 |
| Alpha | +6.45% | +5.44% |
From daily NAVs, 30-10-2025 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | ITI Bharat Consumption Fund (Direct) | Tata India Consumer Fund (Direct) |
|---|---|---|
| Return (CAGR) | +9.14% | +16.39% |
| Standard deviation | 13.62% | 15.19% |
| Sharpe ratio | 0.27 | 0.72 |
| Sortino ratio | 0.38 | 1.00 |
| Maximum drawdown | −16.4% (31-03-2026) | −32.5% (23-03-2020) |
| Beta | 0.93 | 0.90 |
| Alpha | +3.95% | +4.86% |
From daily NAVs, 05-03-2025 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
Drawdowns
How far below its previous high each one was on every day: the falls an investor had to sit through. 0% means it was at a new high.
ITI Bharat Consumption Fund (Direct)
Tata India Consumer Fund (Direct)
Nifty India Consumption TRI
| Fund | Worst fall | High before it | Bottom | Back at the high | Time to climb back | Below its high today |
|---|---|---|---|---|---|---|
| ITI Bharat Consumption Fund (Direct) | −16.4% | 20-10-2025 | 31-03-2026 | 29-07-2026 | 4 months | −6.7% |
| Tata India Consumer Fund (Direct) | −17.3% | 19-09-2025 | 31-03-2026 | 01-07-2026 | 3 months | −8.9% |
| Nifty India Consumption TRI | −18.1% | 20-10-2025 | 30-03-2026 | Not yet | -- | −11.6% |
From daily values since 05-03-2025, the first day every fund has.
Rolling standard deviation
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 1-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
ITI Bharat Consumption Fund (Direct)
Tata India Consumer Fund (Direct)
Nifty India Consumption TRI
Against Nifty India Consumption TRI
| Fund | Up capture | Down capture | Tracking error |
|---|---|---|---|
| ITI Bharat Consumption Fund (Direct) | 92% | 72% | 4.01% |
| Tata India Consumer Fund (Direct) | 90% | 62% | 6.98% |
From month-end values since 05-03-2025. Up capture: a fund's average month when the benchmark rose, as % of the benchmark's; above 100% it gained more. Down capture: the same for months the benchmark fell; below 100% it fell less. Tracking error: how far the monthly returns strayed from the benchmark's, a year; an index fund aims near 0.
ITI Bharat Consumption vs Tata India Consumer: Portfolio Overlap
From each fund's latest monthly portfolio: ITI Bharat Consumption Fund, September 2026; Tata India Consumer Fund, September 2026
Holdings in common
- Overlap
- 38.5%
- Held by both
- 18
- Only in ITI Bharat Consumption
- 39
- Only in Tata India Consumer
- 17
| Security | % of ITI Bharat Consumption | % of Tata India Consumer |
|---|---|---|
| Eternal Limited | 6.23% | 9.73% |
| Titan Company Limited | 4.60% | 6.91% |
| ITC Limited | 3.87% | 3.13% |
| Ather Energy Limited | 2.71% | 4.00% |
| Nestle India Limited | 2.63% | 5.71% |
| Maruti Suzuki India Limited | 4.06% | 2.57% |
| Bajaj Auto Limited | 2.29% | 2.87% |
| LG Electronics India Ltd | 1.93% | 2.98% |
| Bharti Airtel Limited | 6.57% | 1.86% |
| Varun Beverages Limited | 1.78% | 4.15% |
| Tata Consumer Products Limited | 1.57% | 3.67% |
| Dixon Technologies (India) Limited | 1.45% | 1.95% |
| Cartrade Tech Limited | 1.40% | 4.98% |
| Mahindra & Mahindra Limited | 4.17% | 1.36% |
| United Spirits Limited | 1.07% | 3.49% |
| BSE Limited | 0.94% | 1.84% |
| Diamond Power Infra Limited | 0.53% | 0.67% |
| Radico Khaitan Limited | 0.44% | 5.54% |
Overlap: for each holding both funds own, the smaller of its two weights, added up. 38.5% means 38.5% of each fund's money sits in positions the other also holds. Matched by ISIN. Cash and hedged positions are left out.
Largest holdings only in ITI Bharat Consumption Fund
| Security | % of fund |
|---|---|
| TVS Motor Company Limited | 2.94% |
| Hindustan Unilever Limited | 2.61% |
| InterGlobe Aviation Limited | 2.56% |
| Apollo Hospitals Enterprise Limited | 2.42% |
| Sedemac Mechatronics Limited | 2.27% |
Largest holdings only in Tata India Consumer Fund
| Security | % of fund |
|---|---|
| BIKAJI FOODS INTERNATIONAL LTD | 2.50% |
| MULTI COMMODITY EXCHANGE OF IND LTD | 2.32% |
| DOMS INDUSTRIES LTD | 2.16% |
| ENDURANCE TECHNOLOGIES LTD | 2.02% |
| PNGS REVA DIAMOND JEWELLERY LTD | 1.95% |
Asset and sector split
Share of each fund, from its latest monthly portfolio
Asset allocation
| Asset | ITI Bharat Consumption | Tata India Consumer |
|---|---|---|
| Equity | 99.7% | 91.0% |
| Debt | 0.0% | 0.0% |
| Cash and others | 0.3% | 9.0% |
Market cap of stocks
| Market cap | ITI Bharat Consumption | Tata India Consumer |
|---|---|---|
| Large Cap | 67.0% | 45.6% |
| Mid Cap | 14.9% | 19.7% |
| Small Cap | 15.3% | 24.6% |
| Not on AMFI's list | 2.5% | 1.1% |
Share of the whole fund. Groups follow AMFI's latest list: Large Cap is the 100 largest companies, Mid Cap the next 150, Small Cap the rest.
Largest sectors
| Sector | ITI Bharat Consumption | Tata India Consumer |
|---|---|---|
| Automobiles | 20.7% | 10.8% |
| Consumer Durables | 12.1% | 18.0% |
| Retailing | 11.2% | 16.8% |
| Beverages | 4.1% | 13.2% |
| Food Products | 4.4% | 8.2% |
| Telecom - Services | 7.5% | 1.9% |
| Diversified FMCG | 6.5% | 3.1% |
| Capital Markets | 0.9% | 6.0% |
| Auto Components | 5.8% | 4.3% |
The six largest sectors of each fund's stocks, % of the fund.
ITI Bharat Consumption vs Tata India Consumer: Expense Ratio
What each plan charges a year, from AMFI's expense ratio file
| Charge | ITI Bharat Consumption Fund | Tata India Consumer Fund |
|---|---|---|
| Total expense ratio (Direct) | 0.95% | 0.93% |
| Base expense ratio (Direct) | 0.66% | 0.64% |
| Total expense ratio (Regular) | 2.56% | 2.13% |
| Base expense ratio (Regular) | 2.10% | 1.69% |
The expense ratio comes out of the fund's assets every day, so every return on this page is already after it. Base expense ratio: the fund house's own fee. The total adds brokerage, transaction costs, and levies with GST.
More comparisons
Each fund against the others of its category
Compare ITI Bharat Consumption with
ITI Bharat Consumption Fund vs Tata India Consumer Fund: Frequently Asked Questions
What is the difference between ITI Bharat Consumption Fund and Tata India Consumer Fund?
ITI Bharat Consumption Fund is a Thematic fund, Tata India Consumer Fund is a Thematic fund, run by ITI Mutual Fund and Tata Mutual Fund. Their portfolios overlap 38.5%. ITI Bharat Consumption Fund charges 0.95% a year and Tata India Consumer Fund 0.93%.
Which has given higher returns, ITI Bharat Consumption Fund or Tata India Consumer Fund?
Over 1 year: ITI Bharat Consumption Fund −3.44%, Tata India Consumer Fund −3.17%. As on 30-10-2026. Past returns do not promise future returns.
Which has the lower expense ratio, ITI Bharat Consumption Fund or Tata India Consumer Fund?
Tata India Consumer Fund charges less: 0.93% a year against 0.95%. These are the Direct plans' total expense ratios reported to AMFI.
How much do ITI Bharat Consumption Fund and Tata India Consumer Fund overlap?
38.5%. They hold 18 of the same securities, the largest shared ones being ETERNAL, TITAN, ITC. From each fund's latest monthly portfolio.
Which is riskier, ITI Bharat Consumption Fund or Tata India Consumer Fund?
On SEBI's riskometer, ITI Bharat Consumption Fund is rated Very High and Tata India Consumer Fund Very High. Over 1 years, the standard deviation of daily returns was 14.77% and 14.79% a year.
Can I invest in both ITI Bharat Consumption Fund and Tata India Consumer Fund?
Yes. 38.5% of each fund's money sits in the same holdings, so some of the two investments would move together.
Who manages ITI Bharat Consumption Fund and Tata India Consumer Fund?
ITI Bharat Consumption Fund: Animesh Singh, Dhimant Shah. Tata India Consumer Fund: Sonam Udasi, Aditya Bagul.
Sources: NAV and expense ratio from AMFI. Holdings from each fund house's monthly portfolio statement. Fund facts from each scheme summary document.
This page is information, not investment advice. Mutual fund investments are subject to market risks; read all scheme related documents carefully. Past returns do not promise future returns. Figures come from AMFI, NSE, BSE and each fund house's own documents.