Axis Consumption Fund vs ITI Bharat Consumption Fund
Direct Plan, Growth option · Data as on 30-10-2026
Axis Consumption Fund is a Thematic fund and ITI Bharat Consumption Fund is a Thematic fund. In the year to 30-10-2026, Axis Consumption Fund (Direct) returned −9.9% and ITI Bharat Consumption Fund (Direct) returned −3.4%. Axis Consumption Fund charges 0.87% a year and ITI Bharat Consumption Fund 0.95% (Direct plans). Their portfolios overlap 61.5%: they hold 29 of the same securities.
ITI Bharat Consumption Fund
Thematic
- 1 year return
- −3.4%
- Expense ratio
- 0.95%
- NAV
- ₹11.48
Which is better, Axis Consumption or ITI Bharat Consumption? Key differences
It depends on what you want from the fund. These are the differences in numbers, from the data on this page.
- ITI Bharat Consumption returned more over 1 year: −3.4% against −9.9%.
- Axis Consumption costs less: 0.87% a year against 0.95% (Direct plans).
- ITI Bharat Consumption fell less in its worst fall since 05-03-2025: −16.4% against −18.4%.
- Axis Consumption is the larger fund: ₹2,360 Cr against ₹350 Cr.
- Their portfolios overlap 61.5%: 29 of the same holdings.
Past returns do not promise future returns. This page is information, not investment advice.
Key facts
From each fund's scheme summary document and AMFI
| Fact | Axis Consumption Fund | ITI Bharat Consumption Fund |
|---|---|---|
| Fund house | Axis Mutual Fund | ITI Mutual Fund |
| Category | Thematic | Thematic |
| AUM | ₹2,360 Cr (30-09-2026) | ₹350 Cr (30-09-2026) |
| NAV | ₹9.03 (Direct) | ₹11.48 (Direct) |
| Expense ratio (Direct) | 0.87% | 0.95% |
| Expense ratio (Regular) | 2.16% | 2.56% |
| Riskometer | Not available | Very High |
| Benchmark | Nifty India Consumption TRI | Nifty India Consumption TRI |
| Launch date | 12-09-2024 | 27-02-2025 |
| Minimum investment | ₹100 | ₹5,000 |
| Lock in | None | None |
| Fund managers | Hitesh Das, Jayesh Sundar, Krishnaa N | Animesh Singh, Dhimant Shah |
| Exit load | Exit Load for units in excess of 10% of the investment,1% will be charged for redemption within 90 Days. | Exit load of 0.50%, if redeemed within 3 months. |
Axis Consumption vs ITI Bharat Consumption: Returns Comparison
Returns as on 30-10-2026. Up to one year they are absolute returns. Longer periods are a rate per year.
| Fund | 1M | 3M | 6M | 1Y | 3Y | 5Y | 10Y |
|---|---|---|---|---|---|---|---|
| Axis Consumption Fund (Direct) | +0.56% | −6.81% | −0.44% | −9.88% | -- | -- | -- |
| ITI Bharat Consumption Fund (Direct) | −1.35% | −4.60% | +3.47% | −3.44% | -- | -- | -- |
| Thematic average | −2.09% | −4.52% | +0.86% | −1.22% | -- | -- | -- |
Category average: the average of the 235 Thematic funds, same plan type.
Axis Consumption vs ITI Bharat Consumption: Year-wise Returns
| Year | AxisAxis Consumption | ITI BharatITI Bharat Consumption | Nifty India Consumption TRI |
|---|---|---|---|
| 2026to date | −8.04% | −2.18% | −9.10% |
| 2025 | +1.45% | -- | +9.22% |
Axis Consumption vs ITI Bharat Consumption: Rolling Returns
Every holding period of both funds, against Nifty India Consumption TRI, the benchmark of both
Rolling returns
Every 1-year holding period, 162 of them, one for each trading day from 05-03-2026 to 30-10-2026: the yearly return (CAGR) of each, plotted on the day it ended. One lucky or unlucky start day cannot flatter or hide a fund.
Axis Consumption Fund (Direct)
ITI Bharat Consumption Fund (Direct)
Nifty India Consumption TRI
to
Mar 2026May 2025
to
May 2026Jun 2025
to
Jun 2026Jul 2025
to
Jul 2026Sept 2025
to
Sept 2026Oct 2025
to
Oct 2026
How the periods spread
| Fund | Below 0% | 0-5% | 5-10% | 10-15% | 15-20% | 20-25% | Above 25% | Mean | Median | Lowest | Highest | Beat benchmark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Axis Consumption | 77.2 | 21.0 | 1.9 | 0.0 | 0.0 | 0.0 | 0.0 | −2.9% | −2.1% | −13.6% | 6.8% | 13% |
| ITI Bharat Consumption | 21.7 | 59.6 | 18.0 | 0.6 | 0.0 | 0.0 | 0.0 | 2.2% | 2.3% | −7.1% | 10.2% | 92% |
| Nifty India Consumption TRI | 53.1 | 40.7 | 5.6 | 0.6 | 0.0 | 0.0 | 0.0 | −1.1% | −0.2% | −14.2% | 10.1% | -- |
The table shows the % of periods in each return band; a darker cell holds more of them. Lumpsum: the yearly rate (CAGR) from a period's first NAV to its last. SIP: the XIRR of the monthly instalments. The benchmark is Nifty India Consumption TRI, over the same periods. "Beat benchmark" counts the periods in which the fund did better. Every fund is measured over the days all of them have, from 05-03-2025. Past returns do not promise future returns.
Axis Consumption vs ITI Bharat Consumption: SIP and Lumpsum Returns
What the same monthly or one-time investment would be worth in each fund today, from their own NAV history
Growth of an investment
₹10,000 on the first trading day of every month, from 03-03-2025 to 30-10-2026: 20 instalments, ₹2,00,000 in all.
| Investment | Invested | Value now | Gain | Return a year |
|---|---|---|---|---|
| Axis ConsumptionAxis Consumption Fund (Direct) | ₹2,00,000 | ₹1,94,215 | −₹5,785 | −3.3% |
| ITI Bharat ConsumptionITI Bharat Consumption Fund (Direct) | ₹2,00,000 | ₹2,04,819 | ₹4,819 | 2.8% |
Axis ConsumptionAxis Consumption Fund (Direct)
ITI Bharat ConsumptionITI Bharat Consumption Fund (Direct)
Amount invested
From each plan's published NAV (Growth option), over the same days. Return a year: XIRR for a SIP, CAGR for a lumpsum, shown for a year or more. It does not include exit load, stamp duty or tax. Past returns do not promise future returns.
Axis Consumption vs ITI Bharat Consumption: Risk and Drawdowns
How much each fund swings, and the worst fall over the same days
Risk and return
| Measure | Axis Consumption Fund (Direct) | ITI Bharat Consumption Fund (Direct) |
|---|---|---|
| Return (CAGR) | −9.88% | −3.44% |
| Standard deviation | 14.62% | 14.77% |
| Sharpe ratio | -1.03 | -0.59 |
| Sortino ratio | -1.34 | -0.78 |
| Maximum drawdown | −17.5% (23-03-2026) | −15.8% (31-03-2026) |
| Beta | 0.96 | 0.96 |
| Alpha | +0.08% | +6.45% |
From daily NAVs, 30-10-2025 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | Axis Consumption Fund (Direct) | ITI Bharat Consumption Fund (Direct) |
|---|---|---|
| Return (CAGR) | −5.07% | +9.14% |
| Standard deviation | 13.91% | 13.62% |
| Sharpe ratio | -0.77 | 0.27 |
| Sortino ratio | -1.03 | 0.38 |
| Maximum drawdown | −20.1% (23-03-2026) | −16.4% (31-03-2026) |
| Beta | 0.93 | 0.93 |
| Alpha | −1.21% | +3.95% |
From daily NAVs, 18-09-2024 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
Drawdowns
How far below its previous high each one was on every day: the falls an investor had to sit through. 0% means it was at a new high.
Axis Consumption Fund (Direct)
ITI Bharat Consumption Fund (Direct)
Nifty India Consumption TRI
| Fund | Worst fall | High before it | Bottom | Back at the high | Time to climb back | Below its high today |
|---|---|---|---|---|---|---|
| Axis Consumption Fund (Direct) | −18.4% | 20-10-2025 | 23-03-2026 | Not yet | -- | −10.9% |
| ITI Bharat Consumption Fund (Direct) | −16.4% | 20-10-2025 | 31-03-2026 | 29-07-2026 | 4 months | −6.7% |
| Nifty India Consumption TRI | −18.1% | 20-10-2025 | 30-03-2026 | Not yet | -- | −11.6% |
From daily values since 05-03-2025, the first day every fund has.
Rolling standard deviation
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 1-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
Axis Consumption Fund (Direct)
ITI Bharat Consumption Fund (Direct)
Nifty India Consumption TRI
Against Nifty India Consumption TRI
| Fund | Up capture | Down capture | Tracking error |
|---|---|---|---|
| Axis Consumption Fund (Direct) | 88% | 93% | 2.58% |
| ITI Bharat Consumption Fund (Direct) | 92% | 72% | 4.01% |
From month-end values since 05-03-2025. Up capture: a fund's average month when the benchmark rose, as % of the benchmark's; above 100% it gained more. Down capture: the same for months the benchmark fell; below 100% it fell less. Tracking error: how far the monthly returns strayed from the benchmark's, a year; an index fund aims near 0.
Axis Consumption vs ITI Bharat Consumption: Portfolio Overlap
From each fund's latest monthly portfolio: Axis Consumption Fund, September 2026; ITI Bharat Consumption Fund, September 2026
Holdings in common
- Overlap
- 61.5%
- Held by both
- 29
- Only in Axis Consumption
- 27
- Only in ITI Bharat Consumption
- 28
| Security | % of Axis Consumption | % of ITI Bharat Consumption |
|---|---|---|
| Bharti Airtel Limited | 9.16% | 6.57% |
| Eternal Limited | 8.56% | 6.23% |
| Titan Company Limited | 5.25% | 4.60% |
| Mahindra & Mahindra Limited | 6.96% | 4.17% |
| Maruti Suzuki India Limited | 3.93% | 4.06% |
| InterGlobe Aviation Limited | 3.34% | 2.56% |
| Hindustan Unilever Limited | 2.46% | 2.61% |
| Apollo Hospitals Enterprise Limited | 3.47% | 2.42% |
| TVS Motor Company Limited | 2.37% | 2.94% |
| Asian Paints Limited | 3.48% | 2.23% |
| ITC Limited | 2.23% | 3.87% |
| Bajaj Auto Limited | 2.06% | 2.29% |
| Nestle India Limited | 1.90% | 2.63% |
| Varun Beverages Limited | 2.59% | 1.78% |
| Britannia Industries Limited | 1.68% | 1.79% |
| Trent Limited | 2.35% | 1.65% |
| Tata Consumer Products Limited | 2.48% | 1.57% |
| Ather Energy Limited | 1.57% | 2.71% |
| The Indian Hotels Company Limited | 2.07% | 1.53% |
| Max Healthcare Institute Limited | 1.40% | 1.77% |
| Eicher Motors Limited | 1.14% | 1.97% |
| United Spirits Limited | 1.91% | 1.07% |
| Avenue Supermarts Limited | 1.36% | 1.05% |
| Godrej Consumer Products Limited | 1.01% | 1.36% |
| Tata Power Company Limited | 1.83% | 0.68% |
| Indus Towers Limited | 0.60% | 0.97% |
| Radico Khaitan Limited | 0.54% | 0.44% |
| Hero MotoCorp Limited | 0.33% | 1.21% |
| Dixon Technologies (India) Limited | 0.27% | 1.45% |
Overlap: for each holding both funds own, the smaller of its two weights, added up. 61.5% means 61.5% of each fund's money sits in positions the other also holds. Matched by ISIN. Cash and hedged positions are left out.
Largest holdings only in Axis Consumption Fund
| Security | % of fund |
|---|---|
| Berger Paints (I) Limited | 1.51% |
| PVR INOX Limited | 1.37% |
| Doms Industries Limited | 1.31% |
| Marico Limited | 1.27% |
| Arvind Fashions Limited | 1.12% |
Largest holdings only in ITI Bharat Consumption Fund
| Security | % of fund |
|---|---|
| Sedemac Mechatronics Limited | 2.27% |
| ESDS Software Solution Ltd | 2.01% |
| LG Electronics India Ltd | 1.93% |
| Cartrade Tech Limited | 1.40% |
| Tata Motors Passenger Vehicles Limited | 1.32% |
Asset and sector split
Share of each fund, from its latest monthly portfolio
Asset allocation
| Asset | Axis Consumption | ITI Bharat Consumption |
|---|---|---|
| Equity | 99.0% | 99.7% |
| Debt | 0.0% | 0.0% |
| Cash and others | 1.0% | 0.3% |
Market cap of stocks
| Market cap | Axis Consumption | ITI Bharat Consumption |
|---|---|---|
| Large Cap | 71.8% | 67.0% |
| Mid Cap | 13.0% | 14.9% |
| Small Cap | 14.1% | 15.3% |
| Not on AMFI's list | 0.0% | 2.5% |
Share of the whole fund. Groups follow AMFI's latest list: Large Cap is the 100 largest companies, Mid Cap the next 150, Small Cap the rest.
Largest sectors
| Sector | Axis Consumption | ITI Bharat Consumption |
|---|---|---|
| Automobiles | 19.0% | 20.7% |
| Retailing | 14.0% | 11.2% |
| Consumer Durables | 11.7% | 12.1% |
| Telecom - Services | 10.5% | 7.5% |
| Leisure Services | 7.2% | 1.5% |
| Diversified FMCG | 4.7% | 6.5% |
| Healthcare Services | 6.2% | 4.2% |
| Auto Components | 0.3% | 5.8% |
The six largest sectors of each fund's stocks, % of the fund.
Axis Consumption vs ITI Bharat Consumption: Expense Ratio
What each plan charges a year, from AMFI's expense ratio file
| Charge | Axis Consumption Fund | ITI Bharat Consumption Fund |
|---|---|---|
| Total expense ratio (Direct) | 0.87% | 0.95% |
| Base expense ratio (Direct) | 0.62% | 0.66% |
| Total expense ratio (Regular) | 2.16% | 2.56% |
| Base expense ratio (Regular) | 1.73% | 2.10% |
The expense ratio comes out of the fund's assets every day, so every return on this page is already after it. Base expense ratio: the fund house's own fee. The total adds brokerage, transaction costs, and levies with GST.
More comparisons
Each fund against the others of its category
Compare Axis Consumption with
Axis Consumption Fund vs ITI Bharat Consumption Fund: Frequently Asked Questions
What is the difference between Axis Consumption Fund and ITI Bharat Consumption Fund?
Axis Consumption Fund is a Thematic fund, ITI Bharat Consumption Fund is a Thematic fund, run by Axis Mutual Fund and ITI Mutual Fund. Their portfolios overlap 61.5%. Axis Consumption Fund charges 0.87% a year and ITI Bharat Consumption Fund 0.95%.
Which has given higher returns, Axis Consumption Fund or ITI Bharat Consumption Fund?
Over 1 year: Axis Consumption Fund −9.88%, ITI Bharat Consumption Fund −3.44%. As on 30-10-2026. Past returns do not promise future returns.
Which has the lower expense ratio, Axis Consumption Fund or ITI Bharat Consumption Fund?
Axis Consumption Fund charges less: 0.87% a year against 0.95%. These are the Direct plans' total expense ratios reported to AMFI.
How much do Axis Consumption Fund and ITI Bharat Consumption Fund overlap?
61.5%. They hold 29 of the same securities, the largest shared ones being BHARTIARTL, ETERNAL, TITAN. From each fund's latest monthly portfolio.
Can I invest in both Axis Consumption Fund and ITI Bharat Consumption Fund?
Yes. 61.5% of each fund's money sits in the same holdings, so a large part of the two investments would move together.
Who manages Axis Consumption Fund and ITI Bharat Consumption Fund?
Axis Consumption Fund: Hitesh Das, Jayesh Sundar, Krishnaa N. ITI Bharat Consumption Fund: Animesh Singh, Dhimant Shah.
Sources: NAV and expense ratio from AMFI. Holdings from each fund house's monthly portfolio statement. Fund facts from each scheme summary document.
This page is information, not investment advice. Mutual fund investments are subject to market risks; read all scheme related documents carefully. Past returns do not promise future returns. Figures come from AMFI, NSE, BSE and each fund house's own documents.