ICICI Prudential Bharat Consumption Fund vs ICICI Prudential Rural Opportunities Fund
Direct Plan, Growth option · Data as on 30-10-2026
ICICI Prudential Bharat Consumption Fund is a Thematic fund and ICICI Prudential Rural Opportunities Fund is a Thematic fund. In the year to 30-10-2026, ICICI Prudential Bharat Consumption Fund (Direct) returned −9.5% and ICICI Prudential Rural Opportunities Fund (Direct) returned −12.2%. ICICI Prudential Bharat Consumption Fund charges 1.32% a year and ICICI Prudential Rural Opportunities Fund 1.25% (Direct plans). Their portfolios overlap 39.9%: they hold 18 of the same securities.
ICICI Prudential Bharat Consumption Fund
Thematic
- 1 year return
- −9.5%
- Expense ratio
- 1.32%
- NAV
- ₹25.60
ICICI Prudential Rural Opportunities Fund
Thematic
- 1 year return
- −12.2%
- Expense ratio
- 1.25%
- NAV
- ₹10.33
Which is better, ICICI Prudential Bharat Consumption or ICICI Prudential Rural Opportunities? Key differences
It depends on what you want from the fund. These are the differences in numbers, from the data on this page.
- ICICI Prudential Bharat Consumption returned more over 1 year: −9.5% against −12.2%.
- ICICI Prudential Rural Opportunities costs less: 1.25% a year against 1.32% (Direct plans).
- ICICI Prudential Rural Opportunities fell less in its worst fall since 29-01-2025: −14.4% against −18.0%.
- ICICI Prudential Rural Opportunities holds more in large companies: 73.2% of the fund in large caps against 59.8%.
- ICICI Prudential Bharat Consumption is the larger fund: ₹3,049 Cr against ₹1,896 Cr.
- Their portfolios overlap 39.9%: 18 of the same holdings.
Past returns do not promise future returns. This page is information, not investment advice.
Key facts
From each fund's scheme summary document and AMFI
| Fact | ICICI Prudential Bharat Consumption Fund | ICICI Prudential Rural Opportunities Fund |
|---|---|---|
| Fund house | ICICI Prudential Mutual Fund | ICICI Prudential Mutual Fund |
| Category | Thematic | Thematic |
| AUM | ₹3,049 Cr (30-09-2026) | ₹1,896 Cr (30-09-2026) |
| NAV | ₹25.60 (Direct) | ₹10.33 (Direct) |
| Expense ratio (Direct) | 1.32% | 1.25% |
| Expense ratio (Regular) | 2.14% | 2.26% |
| Riskometer | Not available | Not available |
| Benchmark | Nifty India Consumption TRI | Nifty Rural TRI |
| Launch date | 12-04-2019 | 28-01-2025 |
| Minimum investment | ₹5,000 | ₹5,000 |
| Lock in | None | None |
| Fund managers | Priyanka Khandelwal, Sharmila D'mello | Priyanka Khandelwal |
| Exit load | Exit load of 1% if redeemed within 3 months. | • 1% of applicable Net Asset Value - If the amount sought to be redeemed or switch out within 1 month from allotment. • NIL - If the amount sought to be redeemed or switched out more than 1 month. |
ICICI Prudential Bharat Consumption vs ICICI Prudential Rural Opportunities: Returns Comparison
Returns as on 30-10-2026. Up to one year they are absolute returns. Longer periods are a rate per year.
| Fund | 1M | 3M | 6M | 1Y | 3Y | 5Y | 10Y |
|---|---|---|---|---|---|---|---|
| ICICI Prudential Bharat Consumption Fund (Direct) | −0.78% | −6.71% | −1.27% | −9.48% | +8.63% | +10.76% | -- |
| ICICI Prudential Rural Opportunities Fund (Direct) | −1.62% | −9.07% | −6.77% | −12.23% | -- | -- | -- |
| Thematic average | −2.09% | −4.52% | +0.86% | −1.22% | -- | -- | -- |
Category average: the average of the 235 Thematic funds, same plan type.
ICICI Prudential Bharat Consumption vs ICICI Prudential Rural Opportunities: Year-wise Returns
| Year | Bharat ConsumptionICICI Prudential Bharat Consumption | Rural OpportunitiesICICI Prudential Rural Opportunities |
|---|---|---|
| 2026to date | −7.21% | −12.61% |
| 2025 | +4.59% | -- |
| 2024 | +16.78% | -- |
| 2023 | +35.43% | -- |
| 2022 | +10.98% | -- |
| 2021 | +25.25% | -- |
ICICI Prudential Bharat Consumption vs ICICI Prudential Rural Opportunities: Rolling Returns
Every holding period of both funds, against Nifty India Consumption TRI, the benchmark of ICICI Prudential Bharat Consumption Fund
Rolling returns
Every 1-year holding period, 185 of them, one for each trading day from 29-01-2026 to 30-10-2026: the yearly return (CAGR) of each, plotted on the day it ended. One lucky or unlucky start day cannot flatter or hide a fund.
ICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential Rural Opportunities Fund (Direct)
Nifty India Consumption TRI
to
Feb 2026Apr 2025
to
Apr 2026May 2025
to
May 2026Jul 2025
to
Jul 2026Aug 2025
to
Aug 2026Oct 2025
to
Oct 2026
How the periods spread
| Fund | Below 0% | 0-5% | 5-10% | 10-15% | 15-20% | 20-25% | Above 25% | Mean | Median | Lowest | Highest | Beat benchmark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ICICI Prudential Bharat Consumption | 56.8 | 34.1 | 9.2 | 0.0 | 0.0 | 0.0 | 0.0 | −1.0% | −0.8% | −12.3% | 8.3% | 32% |
| ICICI Prudential Rural Opportunities | 40.0 | 30.3 | 11.4 | 5.9 | 5.4 | 7.0 | 0.0 | 2.6% | 1.2% | −13.6% | 22.1% | 67% |
| Nifty India Consumption TRI | 45.9 | 37.8 | 7.6 | 8.6 | 0.0 | 0.0 | 0.0 | 0.2% | 0.1% | −14.2% | 13.4% | -- |
The table shows the % of periods in each return band; a darker cell holds more of them. Lumpsum: the yearly rate (CAGR) from a period's first NAV to its last. SIP: the XIRR of the monthly instalments. The benchmark is Nifty India Consumption TRI, over the same periods. "Beat benchmark" counts the periods in which the fund did better. Every fund is measured over the days all of them have, from 29-01-2025. Past returns do not promise future returns.
ICICI Prudential Bharat Consumption vs ICICI Prudential Rural Opportunities: SIP and Lumpsum Returns
What the same monthly or one-time investment would be worth in each fund today, from their own NAV history
Growth of an investment
₹10,000 on the first trading day of every month, from 01-01-2025 to 30-10-2026: 22 instalments, ₹2,20,000 in all.
| Investment | Invested | Value now | Gain | Return a year |
|---|---|---|---|---|
| ICICI Prudential Bharat ConsumptionICICI Prudential Bharat Consumption Fund (Direct) | ₹2,20,000 | ₹2,14,087 | −₹5,913 | −2.8% |
| ICICI Prudential Rural OpportunitiesICICI Prudential Rural Opportunities Fund (Direct) | ₹2,20,000 | ₹2,08,361 | −₹11,639 | −5.6% |
ICICI Prudential Bharat ConsumptionICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential Rural OpportunitiesICICI Prudential Rural Opportunities Fund (Direct)
Amount invested
From each plan's published NAV (Growth option), over the same days. Return a year: XIRR for a SIP, CAGR for a lumpsum, shown for a year or more. It does not include exit load, stamp duty or tax. Past returns do not promise future returns.
ICICI Prudential Bharat Consumption vs ICICI Prudential Rural Opportunities: Risk and Drawdowns
How much each fund swings, and the worst fall over the same days
Risk and return
| Measure | ICICI Prudential Bharat Consumption Fund (Direct) | ICICI Prudential Rural Opportunities Fund (Direct) |
|---|---|---|
| Return (CAGR) | −9.48% | −12.23% |
| Standard deviation | 14.31% | 13.76% |
| Sharpe ratio | -1.03 | -1.27 |
| Sortino ratio | -1.36 | -1.64 |
| Maximum drawdown | −17.3% (30-03-2026) | −14.4% (30-03-2026) |
| Beta | 0.93 | 0.87 |
| Alpha | −0.05% | −3.11% |
From daily NAVs, 30-10-2025 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | ICICI Prudential Bharat Consumption Fund (Direct) | ICICI Prudential Rural Opportunities Fund (Direct) |
|---|---|---|
| Return (CAGR) | +13.26% | +1.70% |
| Standard deviation | 15.26% | 12.43% |
| Sharpe ratio | 0.53 | -0.31 |
| Sortino ratio | 0.73 | -0.42 |
| Maximum drawdown | −31.3% (23-03-2020) | −14.4% (30-03-2026) |
| Beta | 0.89 | 0.84 |
| Alpha | +1.45% | −1.31% |
From daily NAVs, 15-04-2019 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
Drawdowns
How far below its previous high each one was on every day: the falls an investor had to sit through. 0% means it was at a new high.
ICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential Rural Opportunities Fund (Direct)
Nifty India Consumption TRI
| Fund | Worst fall | High before it | Bottom | Back at the high | Time to climb back | Below its high today |
|---|---|---|---|---|---|---|
| ICICI Prudential Bharat Consumption Fund (Direct) | −18.0% | 18-09-2025 | 30-03-2026 | Not yet | -- | −10.3% |
| ICICI Prudential Rural Opportunities Fund (Direct) | −14.4% | 06-01-2026 | 30-03-2026 | Not yet | -- | −13.2% |
| Nifty India Consumption TRI | −18.1% | 20-10-2025 | 30-03-2026 | Not yet | -- | −11.6% |
From daily values since 29-01-2025, the first day every fund has.
Rolling standard deviation
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 1-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
ICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential Rural Opportunities Fund (Direct)
Nifty India Consumption TRI
Against Nifty India Consumption TRI
| Fund | Up capture | Down capture | Tracking error |
|---|---|---|---|
| ICICI Prudential Bharat Consumption Fund (Direct) | 86% | 92% | 3.50% |
| ICICI Prudential Rural Opportunities Fund (Direct) | 92% | 89% | 5.42% |
From month-end values since 29-01-2025. Up capture: a fund's average month when the benchmark rose, as % of the benchmark's; above 100% it gained more. Down capture: the same for months the benchmark fell; below 100% it fell less. Tracking error: how far the monthly returns strayed from the benchmark's, a year; an index fund aims near 0.
ICICI Prudential Bharat Consumption vs ICICI Prudential Rural Opportunities: Portfolio Overlap
From each fund's latest monthly portfolio: ICICI Prudential Bharat Consumption Fund, September 2026; ICICI Prudential Rural Opportunities Fund, September 2026
Holdings in common
- Overlap
- 39.9%
- Held by both
- 18
- Only in ICICI Prudential Bharat Consumption
- 40
- Only in ICICI Prudential Rural Opportunities
- 29
| Security | % of ICICI Prudential Bharat Consumption | % of ICICI Prudential Rural Opportunities |
|---|---|---|
| Hindustan Unilever Ltd. | 9.30% | 7.50% |
| Mahindra & Mahindra Ltd. | 8.13% | 6.29% |
| Bharti Airtel Ltd. | 5.31% | 6.95% |
| TVS Motor Company Ltd. | 2.87% | 2.89% |
| Maruti Suzuki India Ltd. | 5.00% | 2.86% |
| Britannia Industries Ltd. | 2.58% | 3.45% |
| Hyundai Motor India Ltd. | 2.46% | 2.40% |
| Havells India Ltd. | 2.07% | 2.40% |
| ITC Ltd. | 2.61% | 1.83% |
| Godrej Consumer Products Ltd. | 1.52% | 2.26% |
| Colgate - Palmolive (India) Ltd. | 1.01% | 2.69% |
| Dabur India Ltd. | 0.82% | 1.17% |
| Nestle India Ltd. | 1.21% | 0.73% |
| Blue Star Ltd. | 0.60% | 1.13% |
| Voltas Ltd. | 0.56% | 1.16% |
| Emami Ltd. | 0.55% | 1.17% |
| Crompton Greaves Consumer Electricals Ltd. | 0.29% | 0.38% |
| Kansai Nerolac Paints Ltd. | 0.99% | 0.15% |
Overlap: for each holding both funds own, the smaller of its two weights, added up. 39.9% means 39.9% of each fund's money sits in positions the other also holds. Matched by ISIN. Cash and hedged positions are left out.
Largest holdings only in ICICI Prudential Bharat Consumption Fund
| Security | % of fund |
|---|---|
| Trent Ltd. | 4.63% |
| Eternal Ltd. | 4.14% |
| Interglobe Aviation Ltd. | 3.69% |
| Avenue Supermarts Ltd. | 2.95% |
| The Indian Hotels Company Ltd. | 2.95% |
Largest holdings only in ICICI Prudential Rural Opportunities Fund
| Security | % of fund |
|---|---|
| HDFC Bank Ltd. | 7.80% |
| Life Insurance Corporation of India | 7.32% |
| State Bank Of India | 5.97% |
| Ultratech Cement Ltd. | 5.00% |
| Cholamandalam Investment And Finance Company Ltd. | 2.46% |
Asset and sector split
Share of each fund, from its latest monthly portfolio
Asset allocation
| Asset | ICICI Prudential Bharat Consumption | ICICI Prudential Rural Opportunities |
|---|---|---|
| Equity | 94.2% | 96.7% |
| Debt | 0.5% | 0.0% |
| Cash and others | 5.3% | 3.3% |
Market cap of stocks
| Market cap | ICICI Prudential Bharat Consumption | ICICI Prudential Rural Opportunities |
|---|---|---|
| Large Cap | 59.8% | 73.2% |
| Mid Cap | 12.8% | 15.1% |
| Small Cap | 18.8% | 8.0% |
| Not on AMFI's list | 2.9% | 0.5% |
Share of the whole fund. Groups follow AMFI's latest list: Large Cap is the 100 largest companies, Mid Cap the next 150, Small Cap the rest.
Largest sectors
| Sector | ICICI Prudential Bharat Consumption | ICICI Prudential Rural Opportunities |
|---|---|---|
| Automobiles | 18.5% | 16.3% |
| Banks | 0.0% | 15.2% |
| Retailing | 14.6% | 0.0% |
| Diversified Fmcg | 11.9% | 9.3% |
| Consumer Durables | 10.9% | 5.2% |
| Insurance | 0.0% | 10.8% |
| Personal Products | 3.9% | 7.3% |
| Leisure Services | 7.2% | 1.7% |
| Telecom - Services | 5.3% | 7.0% |
The six largest sectors of each fund's stocks, % of the fund.
ICICI Prudential Bharat Consumption vs ICICI Prudential Rural Opportunities: Expense Ratio
What each plan charges a year, from AMFI's expense ratio file
| Charge | ICICI Prudential Bharat Consumption Fund | ICICI Prudential Rural Opportunities Fund |
|---|---|---|
| Total expense ratio (Direct) | 1.32% | 1.25% |
| Base expense ratio (Direct) | 0.97% | 0.88% |
| Total expense ratio (Regular) | 2.14% | 2.26% |
| Base expense ratio (Regular) | 1.68% | 1.78% |
The expense ratio comes out of the fund's assets every day, so every return on this page is already after it. Base expense ratio: the fund house's own fee. The total adds brokerage, transaction costs, and levies with GST.
More comparisons
Each fund against the others of its category
Compare ICICI Prudential Bharat Consumption with
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- ICICI Prudential Bharat Consumption vs Aditya Birla Sun Life International Equity
Compare ICICI Prudential Rural Opportunities with
- ICICI Prudential Rural Opportunities vs Nippon India Taiwan Equity
- ICICI Prudential Rural Opportunities vs HDFC Defence
- ICICI Prudential Rural Opportunities vs HDFC Pharma and Healthcare
- ICICI Prudential Rural Opportunities vs SBI Healthcare Opportunities
- ICICI Prudential Rural Opportunities vs Aditya Birla Sun Life International Equity
ICICI Prudential Bharat Consumption Fund vs ICICI Prudential Rural Opportunities Fund: Frequently Asked Questions
What is the difference between ICICI Prudential Bharat Consumption Fund and ICICI Prudential Rural Opportunities Fund?
ICICI Prudential Bharat Consumption Fund is a Thematic fund, ICICI Prudential Rural Opportunities Fund is a Thematic fund, run by ICICI Prudential Mutual Fund. Their portfolios overlap 39.9%. ICICI Prudential Bharat Consumption Fund charges 1.32% a year and ICICI Prudential Rural Opportunities Fund 1.25%.
Which has given higher returns, ICICI Prudential Bharat Consumption Fund or ICICI Prudential Rural Opportunities Fund?
Over 1 year: ICICI Prudential Bharat Consumption Fund −9.48%, ICICI Prudential Rural Opportunities Fund −12.23%. As on 30-10-2026. Past returns do not promise future returns.
Which has the lower expense ratio, ICICI Prudential Bharat Consumption Fund or ICICI Prudential Rural Opportunities Fund?
ICICI Prudential Rural Opportunities Fund charges less: 1.25% a year against 1.32%. These are the Direct plans' total expense ratios reported to AMFI.
How much do ICICI Prudential Bharat Consumption Fund and ICICI Prudential Rural Opportunities Fund overlap?
39.9%. They hold 18 of the same securities, the largest shared ones being HINDUNILVR, M&M, BHARTIARTL. From each fund's latest monthly portfolio.
Can I invest in both ICICI Prudential Bharat Consumption Fund and ICICI Prudential Rural Opportunities Fund?
Yes. 39.9% of each fund's money sits in the same holdings, so some of the two investments would move together.
Who manages ICICI Prudential Bharat Consumption Fund and ICICI Prudential Rural Opportunities Fund?
ICICI Prudential Bharat Consumption Fund: Priyanka Khandelwal, Sharmila D'mello. ICICI Prudential Rural Opportunities Fund: Priyanka Khandelwal.
Sources: NAV and expense ratio from AMFI. Holdings from each fund house's monthly portfolio statement. Fund facts from each scheme summary document.
This page is information, not investment advice. Mutual fund investments are subject to market risks; read all scheme related documents carefully. Past returns do not promise future returns. Figures come from AMFI, NSE, BSE and each fund house's own documents.