ICICI Prudential Bharat Consumption Fund vs ICICI Prudential FMCG Fund
Direct Plan, Growth option · Data as on 30-10-2026
ICICI Prudential Bharat Consumption Fund is a Thematic fund and ICICI Prudential FMCG Fund is a Thematic fund. In the 3 years to 30-10-2026, ICICI Prudential Bharat Consumption Fund (Direct) returned 8.6% a year and ICICI Prudential FMCG Fund (Direct) returned −4.5% a year. ICICI Prudential Bharat Consumption Fund charges 1.32% a year and ICICI Prudential FMCG Fund 1.68% (Direct plans). Their portfolios overlap 28.3%: they hold 20 of the same securities.
ICICI Prudential Bharat Consumption Fund
Thematic
- 3 year return
- 8.6%
- Expense ratio
- 1.32%
- NAV
- ₹25.60
ICICI Prudential FMCG Fund
Thematic
- 3 year return
- −4.5%
- Expense ratio
- 1.68%
- NAV
- ₹414.63
Which is better, ICICI Prudential Bharat Consumption or ICICI Prudential FMCG? Key differences
It depends on what you want from the fund. These are the differences in numbers, from the data on this page.
- ICICI Prudential Bharat Consumption returned more over 5 years: 10.8% a year against 3.6%.
- ICICI Prudential Bharat Consumption returned more over 3 years: 8.6% a year against −4.5%.
- ICICI Prudential Bharat Consumption costs less: 1.32% a year against 1.68% (Direct plans).
- ICICI Prudential Bharat Consumption swung less over 3 years: a standard deviation of 12.2% a year against 12.5%.
- ICICI Prudential Bharat Consumption fell less in its worst fall since 15-04-2019: −31.3% against −32.9%.
- ICICI Prudential Bharat Consumption is the larger fund: ₹3,049 Cr against ₹1,508 Cr.
- Their portfolios overlap 28.3%: 20 of the same holdings.
Past returns do not promise future returns. This page is information, not investment advice.
Key facts
From each fund's scheme summary document and AMFI
| Fact | ICICI Prudential Bharat Consumption Fund | ICICI Prudential FMCG Fund |
|---|---|---|
| Fund house | ICICI Prudential Mutual Fund | ICICI Prudential Mutual Fund |
| Category | Thematic | Thematic |
| AUM | ₹3,049 Cr (30-09-2026) | ₹1,508 Cr (30-09-2026) |
| NAV | ₹25.60 (Direct) | ₹414.63 (Direct) |
| Expense ratio (Direct) | 1.32% | 1.68% |
| Expense ratio (Regular) | 2.14% | 2.41% |
| Riskometer | Not available | Not available |
| Benchmark | Nifty India Consumption TRI | Not available |
| Launch date | 12-04-2019 | Not available |
| Minimum investment | ₹5,000 | Not available |
| Lock in | None | Not available |
| Fund managers | Priyanka Khandelwal, Sharmila D'mello | Not available |
| Exit load | Exit load of 1% if redeemed within 3 months. | Not available |
ICICI Prudential Bharat Consumption vs ICICI Prudential FMCG: Returns Comparison
Returns as on 30-10-2026. Up to one year they are absolute returns. Longer periods are a rate per year.
| Fund | 1M | 3M | 6M | 1Y | 3Y | 5Y | 10Y |
|---|---|---|---|---|---|---|---|
| ICICI Prudential Bharat Consumption Fund (Direct) | −0.78% | −6.71% | −1.27% | −9.48% | +8.63% | +10.76% | -- |
| ICICI Prudential FMCG Fund (Direct) | −2.70% | −11.43% | −13.09% | −22.44% | −4.46% | +3.65% | +8.67% |
| Thematic average | −2.09% | −4.52% | +0.86% | −1.22% | +13.76% | +11.62% | +13.76% |
Category average: the average of the 235 Thematic funds, same plan type.
ICICI Prudential Bharat Consumption vs ICICI Prudential FMCG: Year-wise Returns
| Year | Bharat ConsumptionICICI Prudential Bharat Consumption | FMCGICICI Prudential FMCG |
|---|---|---|
| 2026to date | −7.21% | −20.48% |
| 2025 | +4.59% | −0.20% |
| 2024 | +16.78% | +1.57% |
| 2023 | +35.43% | +24.33% |
| 2022 | +10.98% | +19.34% |
| 2021 | +25.25% | +20.45% |
ICICI Prudential Bharat Consumption vs ICICI Prudential FMCG: Rolling Returns
Every holding period of both funds, against Nifty India Consumption TRI, the benchmark of ICICI Prudential Bharat Consumption Fund
Rolling returns
Every 3-year holding period, 1,118 of them, one for each trading day from 18-04-2022 to 30-10-2026: the yearly return (CAGR) of each, plotted on the day it ended. One lucky or unlucky start day cannot flatter or hide a fund.
ICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential FMCG Fund (Direct)
Nifty India Consumption TRI
to
Aug 2022Jun 2020
to
Jun 2023Mar 2021
to
Mar 2024Dec 2021
to
Dec 2024Sept 2022
to
Sept 2025Jun 2023
to
Jun 2026
How the periods spread
| Fund | Below 0% | 0-5% | 5-10% | 10-15% | 15-20% | 20-25% | Above 25% | Mean | Median | Lowest | Highest | Beat benchmark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ICICI Prudential Bharat Consumption | 0.0 | 0.0 | 2.9 | 14.6 | 36.6 | 34.6 | 11.4 | 19.5% | 19.2% | 7.2% | 28.4% | 70% |
| ICICI Prudential FMCG | 9.3 | 6.0 | 10.8 | 22.2 | 28.4 | 19.4 | 3.9 | 14.1% | 15.3% | −5.2% | 29.4% | 26% |
| Nifty India Consumption TRI | 0.0 | 0.0 | 1.1 | 17.3 | 51.7 | 29.8 | 0.2 | 18.1% | 18.3% | 9.1% | 26.7% | -- |
The table shows the % of periods in each return band; a darker cell holds more of them. Lumpsum: the yearly rate (CAGR) from a period's first NAV to its last. SIP: the XIRR of the monthly instalments. The benchmark is Nifty India Consumption TRI, over the same periods. "Beat benchmark" counts the periods in which the fund did better. Every fund is measured over the days all of them have, from 15-04-2019. Past returns do not promise future returns.
ICICI Prudential Bharat Consumption vs ICICI Prudential FMCG: SIP and Lumpsum Returns
What the same monthly or one-time investment would be worth in each fund today, from their own NAV history
Growth of an investment
₹10,000 on the first trading day of every month, from 15-04-2019 to 30-10-2026: 91 instalments, ₹9,10,000 in all.
| Investment | Invested | Value now | Gain | Return a year |
|---|---|---|---|---|
| ICICI Prudential Bharat ConsumptionICICI Prudential Bharat Consumption Fund (Direct) | ₹9,10,000 | ₹14,67,538 | ₹5,57,538 | 12.3% |
| ICICI Prudential FMCGICICI Prudential FMCG Fund (Direct) | ₹9,10,000 | ₹10,28,722 | ₹1,18,722 | 3.2% |
ICICI Prudential Bharat ConsumptionICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential FMCGICICI Prudential FMCG Fund (Direct)
Amount invested
From each plan's published NAV (Growth option), over the same days. Return a year: XIRR for a SIP, CAGR for a lumpsum, shown for a year or more. It does not include exit load, stamp duty or tax. Past returns do not promise future returns.
ICICI Prudential Bharat Consumption vs ICICI Prudential FMCG: Risk and Drawdowns
How much each fund swings, and the worst fall over the same days
Risk and return
| Measure | ICICI Prudential Bharat Consumption Fund (Direct) | ICICI Prudential FMCG Fund (Direct) |
|---|---|---|
| Return (CAGR) | −9.48% | −22.44% |
| Standard deviation | 14.31% | 13.81% |
| Sharpe ratio | -1.03 | -2.01 |
| Sortino ratio | -1.36 | -2.55 |
| Maximum drawdown | −17.3% (30-03-2026) | −23.8% (23-10-2026) |
| Beta | 0.93 | 0.91 |
| Alpha | −0.05% | −3.06% |
From daily NAVs, 30-10-2025 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | ICICI Prudential Bharat Consumption Fund (Direct) | ICICI Prudential FMCG Fund (Direct) |
|---|---|---|
| Return (CAGR) | +8.63% | −4.46% |
| Standard deviation | 12.17% | 12.52% |
| Sharpe ratio | 0.21 | -0.84 |
| Sortino ratio | 0.30 | -1.15 |
| Maximum drawdown | −21.3% (30-03-2026) | −32.9% (23-10-2026) |
| Beta | 0.84 | 0.88 |
| Alpha | −1.57% | −1.92% |
From daily NAVs, 30-10-2023 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | ICICI Prudential Bharat Consumption Fund (Direct) | ICICI Prudential FMCG Fund (Direct) |
|---|---|---|
| Return (CAGR) | +10.76% | +3.65% |
| Standard deviation | 11.71% | 11.90% |
| Sharpe ratio | 0.42 | -0.18 |
| Sortino ratio | 0.59 | -0.25 |
| Maximum drawdown | −21.3% (30-03-2026) | −32.9% (23-10-2026) |
| Beta | 0.79 | 0.82 |
| Alpha | +1.17% | −0.95% |
From daily NAVs, 29-10-2021 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | ICICI Prudential Bharat Consumption Fund (Direct) | ICICI Prudential FMCG Fund (Direct) |
|---|---|---|
| Return (CAGR) | +13.26% | +10.28% |
| Standard deviation | 15.26% | 14.04% |
| Sharpe ratio | 0.53 | 0.30 |
| Sortino ratio | 0.73 | 0.42 |
| Maximum drawdown | −31.3% (23-03-2020) | −32.9% (23-10-2026) |
| Beta | 0.89 | 0.81 |
| Alpha | +1.45% | +1.42% |
From daily NAVs, 15-04-2019 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
Drawdowns
How far below its previous high each one was on every day: the falls an investor had to sit through. 0% means it was at a new high.
ICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential FMCG Fund (Direct)
Nifty India Consumption TRI
| Fund | Worst fall | High before it | Bottom | Back at the high | Time to climb back | Below its high today |
|---|---|---|---|---|---|---|
| ICICI Prudential Bharat Consumption Fund (Direct) | −31.3% | 19-02-2020 | 23-03-2020 | 01-12-2020 | 8 months | −13.8% |
| ICICI Prudential FMCG Fund (Direct) | −32.9% | 23-09-2024 | 23-10-2026 | Not yet | -- | −31.7% |
| Nifty India Consumption TRI | −29.3% | 13-02-2020 | 23-03-2020 | 18-08-2020 | 5 months | −13.4% |
From daily values since 15-04-2019, the first day every fund has.
Rolling standard deviation
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 1-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
ICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential FMCG Fund (Direct)
Nifty India Consumption TRI
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 3-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
ICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential FMCG Fund (Direct)
Nifty India Consumption TRI
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 5-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
ICICI Prudential Bharat Consumption Fund (Direct)
ICICI Prudential FMCG Fund (Direct)
Nifty India Consumption TRI
Against Nifty India Consumption TRI
| Fund | Up capture | Down capture | Tracking error |
|---|---|---|---|
| ICICI Prudential Bharat Consumption Fund (Direct) | 90% | 78% | 6.01% |
| ICICI Prudential FMCG Fund (Direct) | 69% | 81% | 6.87% |
From month-end values since 15-04-2019. Up capture: a fund's average month when the benchmark rose, as % of the benchmark's; above 100% it gained more. Down capture: the same for months the benchmark fell; below 100% it fell less. Tracking error: how far the monthly returns strayed from the benchmark's, a year; an index fund aims near 0.
ICICI Prudential Bharat Consumption vs ICICI Prudential FMCG: Portfolio Overlap
From each fund's latest monthly portfolio: ICICI Prudential Bharat Consumption Fund, September 2026; ICICI Prudential FMCG Fund, September 2026
Holdings in common
- Overlap
- 28.3%
- Held by both
- 20
- Only in ICICI Prudential Bharat Consumption
- 38
- Only in ICICI Prudential FMCG
- 15
| Security | % of ICICI Prudential Bharat Consumption | % of ICICI Prudential FMCG |
|---|---|---|
| Hindustan Unilever Ltd. | 9.30% | 17.63% |
| ITC Ltd. | 2.61% | 18.04% |
| Britannia Industries Ltd. | 2.58% | 5.78% |
| Avenue Supermarts Ltd. | 2.95% | 2.06% |
| United Spirits Ltd. | 1.66% | 3.87% |
| Godrej Consumer Products Ltd. | 1.52% | 5.35% |
| Nestle India Ltd. | 1.21% | 5.66% |
| Colgate - Palmolive (India) Ltd. | 1.01% | 2.06% |
| Swiggy Ltd | 0.98% | 1.05% |
| Dabur India Ltd. | 0.82% | 1.72% |
| United Breweries Ltd. | 1.23% | 0.79% |
| Pidilite Industries Ltd. | 1.47% | 0.70% |
| Milky Mist Dairy Food Ltd. | 1.37% | 0.61% |
| Bharti Airtel Ltd. | 5.31% | 0.57% |
| Emami Ltd. | 0.55% | 1.13% |
| International Gemmological Institute (India) Ltd. | 1.37% | 0.42% |
| Arvind Fashions Ltd. | 0.30% | 0.90% |
| Sapphire Foods India Ltd | 0.32% | 0.29% |
| Eternal Ltd. | 4.14% | 0.17% |
| Adani Wilmar Ltd | 0.98% | 0.12% |
Overlap: for each holding both funds own, the smaller of its two weights, added up. 28.3% means 28.3% of each fund's money sits in positions the other also holds. Matched by ISIN. Cash and hedged positions are left out.
Largest holdings only in ICICI Prudential Bharat Consumption Fund
| Security | % of fund |
|---|---|
| Mahindra & Mahindra Ltd. | 8.13% |
| Maruti Suzuki India Ltd. | 5.00% |
| Trent Ltd. | 4.63% |
| Interglobe Aviation Ltd. | 3.69% |
| The Indian Hotels Company Ltd. | 2.95% |
Largest holdings only in ICICI Prudential FMCG Fund
| Security | % of fund |
|---|---|
| Varun Beverages Ltd. | 6.61% |
| Tata Consumer Products Ltd. | 6.41% |
| Marico Ltd. | 4.04% |
| Amrutanjan Health Care Ltd. | 2.21% |
| Radico Khaitan Ltd. | 2.19% |
Asset and sector split
Share of each fund, from its latest monthly portfolio
Asset allocation
| Asset | ICICI Prudential Bharat Consumption | ICICI Prudential FMCG |
|---|---|---|
| Equity | 94.2% | 96.1% |
| Debt | 0.5% | 0.0% |
| Cash and others | 5.3% | 3.9% |
Market cap of stocks
| Market cap | ICICI Prudential Bharat Consumption | ICICI Prudential FMCG |
|---|---|---|
| Large Cap | 59.8% | 69.4% |
| Mid Cap | 12.8% | 15.8% |
| Small Cap | 18.8% | 10.4% |
| Not on AMFI's list | 2.9% | 0.6% |
Share of the whole fund. Groups follow AMFI's latest list: Large Cap is the 100 largest companies, Mid Cap the next 150, Small Cap the rest.
Largest sectors
| Sector | ICICI Prudential Bharat Consumption | ICICI Prudential FMCG |
|---|---|---|
| Diversified Fmcg | 11.9% | 35.7% |
| Automobiles | 18.5% | 0.0% |
| Retailing | 14.6% | 4.2% |
| Food Products | 5.2% | 14.0% |
| Beverages | 2.9% | 13.5% |
| Agricultural Food & Other Products | 1.0% | 11.4% |
| Consumer Durables | 10.9% | 0.4% |
| Personal Products | 3.9% | 10.8% |
| Leisure Services | 7.2% | 0.3% |
| Telecom - Services | 5.3% | 0.6% |
The six largest sectors of each fund's stocks, % of the fund.
ICICI Prudential Bharat Consumption vs ICICI Prudential FMCG: Expense Ratio
What each plan charges a year, from AMFI's expense ratio file
| Charge | ICICI Prudential Bharat Consumption Fund | ICICI Prudential FMCG Fund |
|---|---|---|
| Total expense ratio (Direct) | 1.32% | 1.68% |
| Base expense ratio (Direct) | 0.97% | 1.19% |
| Total expense ratio (Regular) | 2.14% | 2.41% |
| Base expense ratio (Regular) | 1.68% | 1.82% |
The expense ratio comes out of the fund's assets every day, so every return on this page is already after it. Base expense ratio: the fund house's own fee. The total adds brokerage, transaction costs, and levies with GST.
More comparisons
Each fund against the others of its category
Compare ICICI Prudential Bharat Consumption with
- ICICI Prudential Bharat Consumption vs Nippon India Taiwan Equity
- ICICI Prudential Bharat Consumption vs HDFC Defence
- ICICI Prudential Bharat Consumption vs HDFC Pharma and Healthcare
- ICICI Prudential Bharat Consumption vs SBI Healthcare Opportunities
- ICICI Prudential Bharat Consumption vs Aditya Birla Sun Life International Equity
ICICI Prudential Bharat Consumption Fund vs ICICI Prudential FMCG Fund: Frequently Asked Questions
What is the difference between ICICI Prudential Bharat Consumption Fund and ICICI Prudential FMCG Fund?
ICICI Prudential Bharat Consumption Fund is a Thematic fund, ICICI Prudential FMCG Fund is a Thematic fund, run by ICICI Prudential Mutual Fund. Their portfolios overlap 28.3%. ICICI Prudential Bharat Consumption Fund charges 1.32% a year and ICICI Prudential FMCG Fund 1.68%.
Which has given higher returns, ICICI Prudential Bharat Consumption Fund or ICICI Prudential FMCG Fund?
Over 1 year: ICICI Prudential Bharat Consumption Fund −9.48%, ICICI Prudential FMCG Fund −22.44%. Over 3 years: ICICI Prudential Bharat Consumption Fund +8.63% a year, ICICI Prudential FMCG Fund −4.46% a year. Over 5 years: ICICI Prudential Bharat Consumption Fund +10.76% a year, ICICI Prudential FMCG Fund +3.65% a year. As on 30-10-2026. Past returns do not promise future returns.
Which has the lower expense ratio, ICICI Prudential Bharat Consumption Fund or ICICI Prudential FMCG Fund?
ICICI Prudential Bharat Consumption Fund charges less: 1.32% a year against 1.68%. These are the Direct plans' total expense ratios reported to AMFI.
How much do ICICI Prudential Bharat Consumption Fund and ICICI Prudential FMCG Fund overlap?
28.3%. They hold 20 of the same securities, the largest shared ones being HINDUNILVR, ITC, BRITANNIA. From each fund's latest monthly portfolio.
Which is better for SIP, ICICI Prudential Bharat Consumption Fund or ICICI Prudential FMCG Fund?
Over the last 5 years, a monthly SIP of ₹10,000 from 01-10-2021 to 30-10-2026 grew to ₹7,48,530 in ICICI Prudential Bharat Consumption Fund (XIRR 8.0% a year) and ₹5,57,170 in ICICI Prudential FMCG Fund (XIRR -3.5% a year). Both received 61 instalments. Past returns do not promise future returns.
Can I invest in both ICICI Prudential Bharat Consumption Fund and ICICI Prudential FMCG Fund?
Yes. 28.3% of each fund's money sits in the same holdings, so some of the two investments would move together.
Sources: NAV and expense ratio from AMFI. Holdings from each fund house's monthly portfolio statement. Fund facts from each scheme summary document.
This page is information, not investment advice. Mutual fund investments are subject to market risks; read all scheme related documents carefully. Past returns do not promise future returns. Figures come from AMFI, NSE, BSE and each fund house's own documents.