HDFC Consumption Fund vs ICICI Prudential Rural Opportunities Fund
Direct Plan, Growth option · Data as on 30-10-2026
HDFC Consumption Fund is a Thematic fund and ICICI Prudential Rural Opportunities Fund is a Thematic fund. In the year to 30-10-2026, HDFC Consumption Fund (Direct) returned −11.0% and ICICI Prudential Rural Opportunities Fund (Direct) returned −12.2%. HDFC Consumption Fund charges 1.40% a year and ICICI Prudential Rural Opportunities Fund 1.25% (Direct plans). Their portfolios overlap 35.3%: they hold 13 of the same securities.
HDFC Consumption Fund
Thematic
- 1 year return
- −11.0%
- Expense ratio
- 1.40%
- NAV
- ₹13.47
ICICI Prudential Rural Opportunities Fund
Thematic
- 1 year return
- −12.2%
- Expense ratio
- 1.25%
- NAV
- ₹10.33
Which is better, HDFC Consumption or ICICI Prudential Rural Opportunities? Key differences
It depends on what you want from the fund. These are the differences in numbers, from the data on this page.
- HDFC Consumption returned more over 1 year: −11.0% against −12.2%.
- ICICI Prudential Rural Opportunities costs less: 1.25% a year against 1.40% (Direct plans).
- ICICI Prudential Rural Opportunities fell less in its worst fall since 29-01-2025: −14.4% against −19.6%.
- ICICI Prudential Rural Opportunities is the larger fund: ₹1,896 Cr against ₹954 Cr.
- Their portfolios overlap 35.3%: 13 of the same holdings.
Past returns do not promise future returns. This page is information, not investment advice.
Key facts
From each fund's scheme summary document and AMFI
| Fact | HDFC Consumption Fund | ICICI Prudential Rural Opportunities Fund |
|---|---|---|
| Fund house | HDFC Mutual Fund | ICICI Prudential Mutual Fund |
| Category | Thematic | Thematic |
| AUM | ₹954 Cr (30-09-2026) | ₹1,896 Cr (30-09-2026) |
| NAV | ₹13.47 (Direct) | ₹10.33 (Direct) |
| Expense ratio (Direct) | 1.40% | 1.25% |
| Expense ratio (Regular) | 2.42% | 2.26% |
| Riskometer | Very High | Not available |
| Benchmark | Nifty India Consumption TRI | Nifty Rural TRI |
| Launch date | 12-07-2023 | 28-01-2025 |
| Minimum investment | ₹100 | ₹5,000 |
| Lock in | None | None |
| Fund managers | Amit Sinha, Gopal Agrawal, Bhagyesh Kagalkar | Priyanka Khandelwal |
| Exit load | In respect of each purchase/switch-in of units, an Exit load of 1% is payable if units are redeemed /switched-out within 30 days from the date of allotment. No Exit Load is payable if units are redeemed / switched out after 30 days from the date of allotment. | • 1% of applicable Net Asset Value - If the amount sought to be redeemed or switch out within 1 month from allotment. • NIL - If the amount sought to be redeemed or switched out more than 1 month. |
HDFC Consumption vs ICICI Prudential Rural Opportunities: Returns Comparison
Returns as on 30-10-2026. Up to one year they are absolute returns. Longer periods are a rate per year.
| Fund | 1M | 3M | 6M | 1Y | 3Y | 5Y | 10Y |
|---|---|---|---|---|---|---|---|
| HDFC Consumption Fund (Direct) | −1.26% | −6.76% | −1.33% | −11.03% | +9.22% | -- | -- |
| ICICI Prudential Rural Opportunities Fund (Direct) | −1.62% | −9.07% | −6.77% | −12.23% | -- | -- | -- |
| Thematic average | −2.09% | −4.52% | +0.86% | −1.22% | -- | -- | -- |
Category average: the average of the 235 Thematic funds, same plan type.
HDFC Consumption vs ICICI Prudential Rural Opportunities: Year-wise Returns
| Year | HDFC ConsumptionHDFC Consumption | ICICI Prudential Rural OpportunitiesICICI Prudential Rural Opportunities |
|---|---|---|
| 2026to date | −7.73% | −12.61% |
| 2025 | +0.51% | -- |
| 2024 | +24.15% | -- |
HDFC Consumption vs ICICI Prudential Rural Opportunities: Rolling Returns
Every holding period of both funds, against Nifty India Consumption TRI, the benchmark of HDFC Consumption Fund
Rolling returns
Every 1-year holding period, 185 of them, one for each trading day from 29-01-2026 to 30-10-2026: the yearly return (CAGR) of each, plotted on the day it ended. One lucky or unlucky start day cannot flatter or hide a fund.
HDFC Consumption Fund (Direct)
ICICI Prudential Rural Opportunities Fund (Direct)
Nifty India Consumption TRI
to
Feb 2026Apr 2025
to
Apr 2026May 2025
to
May 2026Jul 2025
to
Jul 2026Aug 2025
to
Aug 2026Oct 2025
to
Oct 2026
How the periods spread
| Fund | Below 0% | 0-5% | 5-10% | 10-15% | 15-20% | 20-25% | Above 25% | Mean | Median | Lowest | Highest | Beat benchmark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HDFC Consumption | 79.5 | 11.9 | 8.6 | 0.0 | 0.0 | 0.0 | 0.0 | −2.8% | −2.9% | −13.2% | 10.0% | 10% |
| ICICI Prudential Rural Opportunities | 40.0 | 30.3 | 11.4 | 5.9 | 5.4 | 7.0 | 0.0 | 2.6% | 1.2% | −13.6% | 22.1% | 67% |
| Nifty India Consumption TRI | 45.9 | 37.8 | 7.6 | 8.6 | 0.0 | 0.0 | 0.0 | 0.2% | 0.1% | −14.2% | 13.4% | -- |
The table shows the % of periods in each return band; a darker cell holds more of them. Lumpsum: the yearly rate (CAGR) from a period's first NAV to its last. SIP: the XIRR of the monthly instalments. The benchmark is Nifty India Consumption TRI, over the same periods. "Beat benchmark" counts the periods in which the fund did better. Every fund is measured over the days all of them have, from 29-01-2025. Past returns do not promise future returns.
HDFC Consumption vs ICICI Prudential Rural Opportunities: SIP and Lumpsum Returns
What the same monthly or one-time investment would be worth in each fund today, from their own NAV history
Growth of an investment
₹10,000 on the first trading day of every month, from 01-01-2025 to 30-10-2026: 22 instalments, ₹2,20,000 in all.
| Investment | Invested | Value now | Gain | Return a year |
|---|---|---|---|---|
| HDFC ConsumptionHDFC Consumption Fund (Direct) | ₹2,20,000 | ₹2,11,020 | −₹8,980 | −4.3% |
| ICICI Prudential Rural OpportunitiesICICI Prudential Rural Opportunities Fund (Direct) | ₹2,20,000 | ₹2,08,361 | −₹11,639 | −5.6% |
HDFC ConsumptionHDFC Consumption Fund (Direct)
ICICI Prudential Rural OpportunitiesICICI Prudential Rural Opportunities Fund (Direct)
Amount invested
From each plan's published NAV (Growth option), over the same days. Return a year: XIRR for a SIP, CAGR for a lumpsum, shown for a year or more. It does not include exit load, stamp duty or tax. Past returns do not promise future returns.
HDFC Consumption vs ICICI Prudential Rural Opportunities: Risk and Drawdowns
How much each fund swings, and the worst fall over the same days
Risk and return
| Measure | HDFC Consumption Fund (Direct) | ICICI Prudential Rural Opportunities Fund (Direct) |
|---|---|---|
| Return (CAGR) | −11.03% | −12.23% |
| Standard deviation | 14.56% | 13.76% |
| Sharpe ratio | -1.12 | -1.27 |
| Sortino ratio | -1.47 | -1.64 |
| Maximum drawdown | −18.6% (31-03-2026) | −14.4% (30-03-2026) |
| Beta | 0.93 | 0.87 |
| Alpha | −1.59% | −3.11% |
From daily NAVs, 30-10-2025 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | HDFC Consumption Fund (Direct) | ICICI Prudential Rural Opportunities Fund (Direct) |
|---|---|---|
| Return (CAGR) | +9.43% | +1.70% |
| Standard deviation | 13.13% | 12.43% |
| Sharpe ratio | 0.25 | -0.31 |
| Sortino ratio | 0.35 | -0.42 |
| Maximum drawdown | −23.5% (31-03-2026) | −14.4% (30-03-2026) |
| Beta | 0.88 | 0.84 |
| Alpha | +0.22% | −1.31% |
From daily NAVs, 12-07-2023 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
Drawdowns
How far below its previous high each one was on every day: the falls an investor had to sit through. 0% means it was at a new high.
HDFC Consumption Fund (Direct)
ICICI Prudential Rural Opportunities Fund (Direct)
Nifty India Consumption TRI
| Fund | Worst fall | High before it | Bottom | Back at the high | Time to climb back | Below its high today |
|---|---|---|---|---|---|---|
| HDFC Consumption Fund (Direct) | −19.6% | 19-09-2025 | 31-03-2026 | Not yet | -- | −12.1% |
| ICICI Prudential Rural Opportunities Fund (Direct) | −14.4% | 06-01-2026 | 30-03-2026 | Not yet | -- | −13.2% |
| Nifty India Consumption TRI | −18.1% | 20-10-2025 | 30-03-2026 | Not yet | -- | −11.6% |
From daily values since 29-01-2025, the first day every fund has.
Rolling standard deviation
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 1-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
HDFC Consumption Fund (Direct)
ICICI Prudential Rural Opportunities Fund (Direct)
Nifty India Consumption TRI
Against Nifty India Consumption TRI
| Fund | Up capture | Down capture | Tracking error |
|---|---|---|---|
| HDFC Consumption Fund (Direct) | 74% | 81% | 4.19% |
| ICICI Prudential Rural Opportunities Fund (Direct) | 92% | 89% | 5.42% |
From month-end values since 29-01-2025. Up capture: a fund's average month when the benchmark rose, as % of the benchmark's; above 100% it gained more. Down capture: the same for months the benchmark fell; below 100% it fell less. Tracking error: how far the monthly returns strayed from the benchmark's, a year; an index fund aims near 0.
HDFC Consumption vs ICICI Prudential Rural Opportunities: Portfolio Overlap
From each fund's latest monthly portfolio: HDFC Consumption Fund, September 2026; ICICI Prudential Rural Opportunities Fund, September 2026
Holdings in common
- Overlap
- 35.3%
- Held by both
- 13
- Only in HDFC Consumption
- 37
- Only in ICICI Prudential Rural Opportunities
- 34
| Security | % of HDFC Consumption | % of ICICI Prudential Rural Opportunities |
|---|---|---|
| Hindustan Unilever Ltd. | 7.39% | 7.50% |
| Mahindra & Mahindra Ltd. | 8.26% | 6.29% |
| Bharti Airtel Ltd. | 5.21% | 6.95% |
| TVS Motor Company Ltd. | 3.10% | 2.89% |
| Maruti Suzuki India Limited | 3.62% | 2.86% |
| Britannia Industries Ltd. | 2.63% | 3.45% |
| Godrej Consumer Products Ltd. | 3.70% | 2.26% |
| Bajaj Auto Limited | 3.64% | 1.82% |
| Hyundai Motor India Limited | 1.19% | 2.40% |
| Dabur India Ltd. | 1.39% | 1.17% |
| Nestle India Ltd. | 1.78% | 0.73% |
| Colgate-Palmolive ( I ) Ltd. | 0.52% | 2.69% |
| Emami Ltd. | 0.34% | 1.17% |
Overlap: for each holding both funds own, the smaller of its two weights, added up. 35.3% means 35.3% of each fund's money sits in positions the other also holds. Matched by ISIN. Cash and hedged positions are left out.
Largest holdings only in HDFC Consumption Fund
| Security | % of fund |
|---|---|
| Eternal Limited | 9.56% |
| Vishal Mega Mart Limited | 3.99% |
| Titan Company Ltd. | 3.22% |
| Asian Paints Limited | 3.05% |
| Eicher Motors Ltd. | 2.85% |
Largest holdings only in ICICI Prudential Rural Opportunities Fund
| Security | % of fund |
|---|---|
| HDFC Bank Ltd. | 7.80% |
| Life Insurance Corporation of India | 7.32% |
| State Bank Of India | 5.97% |
| Ultratech Cement Ltd. | 5.00% |
| Cholamandalam Investment And Finance Company Ltd. | 2.46% |
Asset and sector split
Share of each fund, from its latest monthly portfolio
Asset allocation
| Asset | HDFC Consumption | ICICI Prudential Rural Opportunities |
|---|---|---|
| Equity | 98.7% | 96.7% |
| Debt | 0.0% | 0.0% |
| Cash and others | 1.3% | 3.3% |
Market cap of stocks
| Market cap | HDFC Consumption | ICICI Prudential Rural Opportunities |
|---|---|---|
| Large Cap | 69.6% | 73.2% |
| Mid Cap | 11.7% | 15.1% |
| Small Cap | 12.7% | 8.0% |
| Not on AMFI's list | 4.7% | 0.5% |
Share of the whole fund. Groups follow AMFI's latest list: Large Cap is the 100 largest companies, Mid Cap the next 150, Small Cap the rest.
Largest sectors
| Sector | HDFC Consumption | ICICI Prudential Rural Opportunities |
|---|---|---|
| Automobiles | 22.7% | 16.3% |
| Retailing | 19.2% | 0.0% |
| Banks | 0.0% | 15.2% |
| Insurance | 0.0% | 10.8% |
| Diversified Fmcg | 0.0% | 9.3% |
| Consumer Durables | 9.3% | 5.2% |
| Diversified FMCG | 7.4% | 0.0% |
| Personal Products | 6.0% | 7.3% |
| Telecom - Services | 5.2% | 7.0% |
| Healthcare Services | 6.0% | 0.0% |
The six largest sectors of each fund's stocks, % of the fund.
HDFC Consumption vs ICICI Prudential Rural Opportunities: Expense Ratio
What each plan charges a year, from AMFI's expense ratio file
| Charge | HDFC Consumption Fund | ICICI Prudential Rural Opportunities Fund |
|---|---|---|
| Total expense ratio (Direct) | 1.40% | 1.25% |
| Base expense ratio (Direct) | 1.05% | 0.88% |
| Total expense ratio (Regular) | 2.42% | 2.26% |
| Base expense ratio (Regular) | 1.94% | 1.78% |
The expense ratio comes out of the fund's assets every day, so every return on this page is already after it. Base expense ratio: the fund house's own fee. The total adds brokerage, transaction costs, and levies with GST.
More comparisons
Each fund against the others of its category
Compare HDFC Consumption with
Compare ICICI Prudential Rural Opportunities with
- ICICI Prudential Rural Opportunities vs Nippon India Taiwan Equity
- ICICI Prudential Rural Opportunities vs HDFC Defence
- ICICI Prudential Rural Opportunities vs HDFC Pharma and Healthcare
- ICICI Prudential Rural Opportunities vs SBI Healthcare Opportunities
- ICICI Prudential Rural Opportunities vs Aditya Birla Sun Life International Equity
HDFC Consumption Fund vs ICICI Prudential Rural Opportunities Fund: Frequently Asked Questions
What is the difference between HDFC Consumption Fund and ICICI Prudential Rural Opportunities Fund?
HDFC Consumption Fund is a Thematic fund, ICICI Prudential Rural Opportunities Fund is a Thematic fund, run by HDFC Mutual Fund and ICICI Prudential Mutual Fund. Their portfolios overlap 35.3%. HDFC Consumption Fund charges 1.40% a year and ICICI Prudential Rural Opportunities Fund 1.25%.
Which has given higher returns, HDFC Consumption Fund or ICICI Prudential Rural Opportunities Fund?
Over 1 year: HDFC Consumption Fund −11.03%, ICICI Prudential Rural Opportunities Fund −12.23%. As on 30-10-2026. Past returns do not promise future returns.
Which has the lower expense ratio, HDFC Consumption Fund or ICICI Prudential Rural Opportunities Fund?
ICICI Prudential Rural Opportunities Fund charges less: 1.25% a year against 1.40%. These are the Direct plans' total expense ratios reported to AMFI.
How much do HDFC Consumption Fund and ICICI Prudential Rural Opportunities Fund overlap?
35.3%. They hold 13 of the same securities, the largest shared ones being HINDUNILVR, M&M, BHARTIARTL. From each fund's latest monthly portfolio.
Can I invest in both HDFC Consumption Fund and ICICI Prudential Rural Opportunities Fund?
Yes. 35.3% of each fund's money sits in the same holdings, so some of the two investments would move together.
Who manages HDFC Consumption Fund and ICICI Prudential Rural Opportunities Fund?
HDFC Consumption Fund: Amit Sinha, Gopal Agrawal, Bhagyesh Kagalkar. ICICI Prudential Rural Opportunities Fund: Priyanka Khandelwal.
Sources: NAV and expense ratio from AMFI. Holdings from each fund house's monthly portfolio statement. Fund facts from each scheme summary document.
This page is information, not investment advice. Mutual fund investments are subject to market risks; read all scheme related documents carefully. Past returns do not promise future returns. Figures come from AMFI, NSE, BSE and each fund house's own documents.