Aditya Birla Sun Life Consumption Fund vs ICICI Prudential Bharat Consumption Fund
Direct Plan, Growth option · Data as on 30-10-2026
Aditya Birla Sun Life Consumption Fund is a Thematic fund and ICICI Prudential Bharat Consumption Fund is a Thematic fund. In the 3 years to 30-10-2026, Aditya Birla Sun Life Consumption Fund (Direct) returned 8.0% a year and ICICI Prudential Bharat Consumption Fund (Direct) returned 8.6% a year. Aditya Birla Sun Life Consumption Fund charges 0.97% a year and ICICI Prudential Bharat Consumption Fund 1.32% (Direct plans). Their portfolios overlap 47.5%: they hold 26 of the same securities.
Aditya Birla Sun Life Consumption Fund
Thematic
- 3 year return
- 8.0%
- Expense ratio
- 0.97%
- NAV
- ₹225.96
ICICI Prudential Bharat Consumption Fund
Thematic
- 3 year return
- 8.6%
- Expense ratio
- 1.32%
- NAV
- ₹25.60
Which is better, Aditya Birla Sun Life Consumption or ICICI Prudential Bharat Consumption? Key differences
It depends on what you want from the fund. These are the differences in numbers, from the data on this page.
- ICICI Prudential Bharat Consumption returned more over 5 years: 10.8% a year against 8.2%.
- ICICI Prudential Bharat Consumption returned more over 3 years: 8.6% a year against 8.0%.
- Aditya Birla Sun Life Consumption costs less: 0.97% a year against 1.32% (Direct plans).
- ICICI Prudential Bharat Consumption swung less over 3 years: a standard deviation of 12.2% a year against 12.7%.
- ICICI Prudential Bharat Consumption fell less in its worst fall since 15-04-2019: −31.3% against −34.5%.
- Aditya Birla Sun Life Consumption is the larger fund: ₹5,697 Cr against ₹3,049 Cr.
- Their portfolios overlap 47.5%: 26 of the same holdings.
Past returns do not promise future returns. This page is information, not investment advice.
Key facts
From each fund's scheme summary document and AMFI
| Fact | Aditya Birla Sun Life Consumption Fund | ICICI Prudential Bharat Consumption Fund |
|---|---|---|
| Fund house | Aditya Birla Sun Life Mutual Fund | ICICI Prudential Mutual Fund |
| Category | Thematic | Thematic |
| AUM | ₹5,697 Cr (30-09-2026) | ₹3,049 Cr (30-09-2026) |
| NAV | ₹225.96 (Direct) | ₹25.60 (Direct) |
| Expense ratio (Direct) | 0.97% | 1.32% |
| Expense ratio (Regular) | 1.95% | 2.14% |
| Riskometer | Very High | Not available |
| Benchmark | Nifty India Consumption TRI | Nifty India Consumption TRI |
| Launch date | 05-08-2005 | 12-04-2019 |
| Minimum investment | ₹1,000 | ₹5,000 |
| Lock in | None | None |
| Fund managers | Chanchal Khandelwal | Priyanka Khandelwal, Sharmila D'mello |
| Exit load | Exit load of 1%, if redeemed within 30 days. | Exit load of 1% if redeemed within 3 months. |
Aditya Birla Sun Life Consumption vs ICICI Prudential Bharat Consumption: Returns Comparison
Returns as on 30-10-2026. Up to one year they are absolute returns. Longer periods are a rate per year.
| Fund | 1M | 3M | 6M | 1Y | 3Y | 5Y | 10Y |
|---|---|---|---|---|---|---|---|
| Aditya Birla Sun Life Consumption Fund (Direct) | −0.99% | −6.82% | −2.70% | −11.55% | +7.96% | +8.18% | +12.92% |
| ICICI Prudential Bharat Consumption Fund (Direct) | −0.78% | −6.71% | −1.27% | −9.48% | +8.63% | +10.76% | -- |
| Thematic average | −2.09% | −4.52% | +0.86% | −1.22% | +13.76% | +11.62% | -- |
Category average: the average of the 235 Thematic funds, same plan type.
Aditya Birla Sun Life Consumption vs ICICI Prudential Bharat Consumption: Year-wise Returns
| Year | Aditya Birla Sun LifeAditya Birla Sun Life Consumption | ICICI Prudential BharatICICI Prudential Bharat Consumption | Nifty India Consumption TRI |
|---|---|---|---|
| 2026to date | −10.35% | −7.21% | −9.10% |
| 2025 | +5.37% | +4.59% | +9.22% |
| 2024 | +18.76% | +16.78% | +19.77% |
| 2023 | +26.58% | +35.43% | +27.96% |
| 2022 | +6.34% | +10.98% | +8.53% |
| 2021 | +31.22% | +25.25% | +20.82% |
Aditya Birla Sun Life Consumption vs ICICI Prudential Bharat Consumption: Rolling Returns
Every holding period of both funds, against Nifty India Consumption TRI, the benchmark of both
Rolling returns
Every 3-year holding period, 1,119 of them, one for each trading day from 18-04-2022 to 30-10-2026: the yearly return (CAGR) of each, plotted on the day it ended. One lucky or unlucky start day cannot flatter or hide a fund.
Aditya Birla Sun Life Consumption Fund (Direct)
ICICI Prudential Bharat Consumption Fund (Direct)
Nifty India Consumption TRI
to
Aug 2022Jun 2020
to
Jun 2023Mar 2021
to
Mar 2024Dec 2021
to
Dec 2024Sept 2022
to
Sept 2025Jun 2023
to
Jun 2026
How the periods spread
| Fund | Below 0% | 0-5% | 5-10% | 10-15% | 15-20% | 20-25% | Above 25% | Mean | Median | Lowest | Highest | Beat benchmark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aditya Birla Sun Life Consumption | 0.0 | 0.0 | 4.3 | 14.5 | 47.5 | 24.3 | 9.4 | 18.3% | 18.2% | 6.4% | 31.1% | 42% |
| ICICI Prudential Bharat Consumption | 0.0 | 0.0 | 2.9 | 14.6 | 36.6 | 34.6 | 11.4 | 19.5% | 19.2% | 7.2% | 28.4% | 70% |
| Nifty India Consumption TRI | 0.0 | 0.0 | 1.1 | 17.3 | 51.7 | 29.8 | 0.2 | 18.1% | 18.3% | 9.1% | 26.7% | -- |
The table shows the % of periods in each return band; a darker cell holds more of them. Lumpsum: the yearly rate (CAGR) from a period's first NAV to its last. SIP: the XIRR of the monthly instalments. The benchmark is Nifty India Consumption TRI, over the same periods. "Beat benchmark" counts the periods in which the fund did better. Every fund is measured over the days all of them have, from 15-04-2019. Past returns do not promise future returns.
Aditya Birla Sun Life Consumption vs ICICI Prudential Bharat Consumption: SIP and Lumpsum Returns
What the same monthly or one-time investment would be worth in each fund today, from their own NAV history
Growth of an investment
₹10,000 on the first trading day of every month, from 01-04-2019 to 30-10-2026: 91 instalments, ₹9,10,000 in all.
| Investment | Invested | Value now | Gain | Return a year |
|---|---|---|---|---|
| Aditya Birla Sun Life ConsumptionAditya Birla Sun Life Consumption Fund (Direct) | ₹9,10,000 | ₹14,04,213 | ₹4,94,213 | 11.2% |
| ICICI Prudential Bharat ConsumptionICICI Prudential Bharat Consumption Fund (Direct) | ₹9,10,000 | ₹14,67,538 | ₹5,57,538 | 12.3% |
Aditya Birla Sun Life ConsumptionAditya Birla Sun Life Consumption Fund (Direct)
ICICI Prudential Bharat ConsumptionICICI Prudential Bharat Consumption Fund (Direct)
Amount invested
From each plan's published NAV (Growth option), over the same days. Return a year: XIRR for a SIP, CAGR for a lumpsum, shown for a year or more. It does not include exit load, stamp duty or tax. Past returns do not promise future returns.
Aditya Birla Sun Life Consumption vs ICICI Prudential Bharat Consumption: Risk and Drawdowns
How much each fund swings, and the worst fall over the same days
Risk and return
| Measure | Aditya Birla Sun Life Consumption Fund (Direct) | ICICI Prudential Bharat Consumption Fund (Direct) |
|---|---|---|
| Return (CAGR) | −11.55% | −9.48% |
| Standard deviation | 13.94% | 14.31% |
| Sharpe ratio | -1.21 | -1.03 |
| Sortino ratio | -1.57 | -1.36 |
| Maximum drawdown | −17.0% (30-03-2026) | −17.3% (30-03-2026) |
| Beta | 0.90 | 0.93 |
| Alpha | −2.53% | −0.05% |
From daily NAVs, 30-10-2025 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | Aditya Birla Sun Life Consumption Fund (Direct) | ICICI Prudential Bharat Consumption Fund (Direct) |
|---|---|---|
| Return (CAGR) | +7.96% | +8.63% |
| Standard deviation | 12.68% | 12.17% |
| Sharpe ratio | 0.15 | 0.21 |
| Sortino ratio | 0.21 | 0.30 |
| Maximum drawdown | −20.8% (30-03-2026) | −21.3% (30-03-2026) |
| Beta | 0.87 | 0.84 |
| Alpha | −2.43% | −1.57% |
From daily NAVs, 30-10-2023 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | Aditya Birla Sun Life Consumption Fund (Direct) | ICICI Prudential Bharat Consumption Fund (Direct) |
|---|---|---|
| Return (CAGR) | +8.18% | +10.76% |
| Standard deviation | 13.01% | 11.71% |
| Sharpe ratio | 0.18 | 0.42 |
| Sortino ratio | 0.25 | 0.59 |
| Maximum drawdown | −20.8% (30-03-2026) | −21.3% (30-03-2026) |
| Beta | 0.88 | 0.79 |
| Alpha | −1.84% | +1.17% |
From daily NAVs, 29-10-2021 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
| Measure | Aditya Birla Sun Life Consumption Fund (Direct) | ICICI Prudential Bharat Consumption Fund (Direct) |
|---|---|---|
| Return (CAGR) | +15.11% | +13.26% |
| Standard deviation | 14.66% | 15.26% |
| Sharpe ratio | 0.62 | 0.53 |
| Sortino ratio | 0.84 | 0.73 |
| Maximum drawdown | −34.5% (23-03-2020) | −31.3% (23-03-2020) |
| Beta | 0.88 | 0.89 |
| Alpha | +2.93% | +1.45% |
From daily NAVs, 02-01-2013 to 30-10-2026. Standard deviation: how much the daily value swings, scaled to a year. Sharpe: return above the risk-free rate (NSE's overnight rate index) per unit of swing. Sortino: the same, counting only the falls. Beta and alpha compare each fund with its own benchmark's TRI.
Drawdowns
How far below its previous high each one was on every day: the falls an investor had to sit through. 0% means it was at a new high.
Aditya Birla Sun Life Consumption Fund (Direct)
ICICI Prudential Bharat Consumption Fund (Direct)
Nifty India Consumption TRI
| Fund | Worst fall | High before it | Bottom | Back at the high | Time to climb back | Below its high today |
|---|---|---|---|---|---|---|
| Aditya Birla Sun Life Consumption Fund (Direct) | −34.5% | 12-02-2020 | 23-03-2020 | 12-11-2020 | 8 months | −15.6% |
| ICICI Prudential Bharat Consumption Fund (Direct) | −31.3% | 19-02-2020 | 23-03-2020 | 01-12-2020 | 8 months | −13.8% |
| Nifty India Consumption TRI | −29.3% | 13-02-2020 | 23-03-2020 | 18-08-2020 | 5 months | −13.4% |
From daily values since 15-04-2019, the first day every fund has.
Rolling standard deviation
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 1-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
Aditya Birla Sun Life Consumption Fund (Direct)
ICICI Prudential Bharat Consumption Fund (Direct)
Nifty India Consumption TRI
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 3-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
Aditya Birla Sun Life Consumption Fund (Direct)
ICICI Prudential Bharat Consumption Fund (Direct)
Nifty India Consumption TRI
Whether the swings have grown or calmed over time: the standard deviation of daily changes over every 5-year window, scaled to a year, plotted on the window's last day. Higher means a bumpier ride.
Aditya Birla Sun Life Consumption Fund (Direct)
ICICI Prudential Bharat Consumption Fund (Direct)
Nifty India Consumption TRI
Against Nifty India Consumption TRI
| Fund | Up capture | Down capture | Tracking error |
|---|---|---|---|
| Aditya Birla Sun Life Consumption Fund (Direct) | 95% | 86% | 6.47% |
| ICICI Prudential Bharat Consumption Fund (Direct) | 90% | 78% | 6.01% |
From month-end values since 15-04-2019. Up capture: a fund's average month when the benchmark rose, as % of the benchmark's; above 100% it gained more. Down capture: the same for months the benchmark fell; below 100% it fell less. Tracking error: how far the monthly returns strayed from the benchmark's, a year; an index fund aims near 0.
Aditya Birla Sun Life Consumption vs ICICI Prudential Bharat Consumption: Portfolio Overlap
From each fund's latest monthly portfolio: Aditya Birla Sun Life Consumption Fund, September 2026; ICICI Prudential Bharat Consumption Fund, September 2026
Holdings in common
- Overlap
- 47.5%
- Held by both
- 26
- Only in Aditya Birla Sun Life Consumption
- 38
- Only in ICICI Prudential Bharat Consumption
- 32
| Security | % of Aditya Birla Sun Life Consumption | % of ICICI Prudential Bharat Consumption |
|---|---|---|
| Bharti Airtel Ltd. | 5.30% | 5.31% |
| Mahindra & Mahindra Ltd. | 4.39% | 8.13% |
| Eternal Ltd. | 7.35% | 4.14% |
| Maruti Suzuki India Ltd. | 3.20% | 5.00% |
| TVS Motor Company Ltd. | 3.87% | 2.87% |
| Trent Ltd. | 2.85% | 4.63% |
| Hindustan Unilever Ltd. | 2.83% | 9.30% |
| ITC Ltd. | 3.04% | 2.61% |
| Avenue Supermarts Ltd. | 2.54% | 2.95% |
| Britannia Industries Ltd. | 1.91% | 2.58% |
| United Spirits Ltd. | 2.35% | 1.66% |
| Interglobe Aviation Ltd. | 1.66% | 3.69% |
| Godrej Consumer Products Ltd. | 1.75% | 1.52% |
| Titan Company Ltd. | 2.90% | 1.45% |
| Hyundai Motor India Ltd. | 1.28% | 2.46% |
| Nestle India Ltd. | 1.52% | 1.21% |
| United Breweries Ltd. | 1.10% | 1.23% |
| Swiggy Ltd. | 1.01% | 0.98% |
| Jubilant Foodworks Ltd. | 0.72% | 2.59% |
| Eureka Forbes Ltd. | 0.70% | 1.24% |
| V-Guard Industries Ltd. | 0.69% | 1.72% |
| Voltas Ltd. | 0.69% | 0.56% |
| Whirlpool of India Ltd. | 0.86% | 0.52% |
| Sanofi Consumer Healthcare India Ltd. | 0.52% | 0.43% |
| Milky Mist Dairy Food Ltd. | 0.28% | 1.37% |
| Aditya Birla Lifestyle Brands Ltd. | 0.56% | 0.11% |
Overlap: for each holding both funds own, the smaller of its two weights, added up. 47.5% means 47.5% of each fund's money sits in positions the other also holds. Matched by ISIN. Cash and hedged positions are left out.
Largest holdings only in Aditya Birla Sun Life Consumption Fund
| Security | % of fund |
|---|---|
| ICICI Bank Ltd. | 3.62% |
| Meesho Ltd. | 2.71% |
| Lenskart Solutions Ltd. | 2.40% |
| HDFC Bank Ltd. | 2.22% |
| Tata Consumer Products Ltd. | 2.17% |
Largest holdings only in ICICI Prudential Bharat Consumption Fund
| Security | % of fund |
|---|---|
| The Indian Hotels Company Ltd. | 2.95% |
| Havells India Ltd. | 2.07% |
| Manipal Health Enterprises Ltd. | 1.50% |
| Vedant Fashions Ltd. | 1.50% |
| Pidilite Industries Ltd. | 1.47% |
Asset and sector split
Share of each fund, from its latest monthly portfolio
Asset allocation
| Asset | Aditya Birla Sun Life Consumption | ICICI Prudential Bharat Consumption |
|---|---|---|
| Equity | 99.1% | 94.2% |
| Debt | 0.0% | 0.5% |
| Cash and others | 0.9% | 5.3% |
Market cap of stocks
| Market cap | Aditya Birla Sun Life Consumption | ICICI Prudential Bharat Consumption |
|---|---|---|
| Large Cap | 65.5% | 59.8% |
| Mid Cap | 19.6% | 12.8% |
| Small Cap | 13.7% | 18.8% |
| Not on AMFI's list | 0.3% | 2.9% |
Share of the whole fund. Groups follow AMFI's latest list: Large Cap is the 100 largest companies, Mid Cap the next 150, Small Cap the rest.
Largest sectors
| Sector | Aditya Birla Sun Life Consumption | ICICI Prudential Bharat Consumption |
|---|---|---|
| Retailing | 24.3% | 14.6% |
| Automobiles | 14.1% | 18.5% |
| Diversified Fmcg | 0.0% | 11.9% |
| Consumer Durables | 9.3% | 10.9% |
| Banks | 7.7% | 0.0% |
| Leisure Services | 1.6% | 7.2% |
| Beverages | 6.6% | 2.9% |
| Food Products | 6.1% | 5.2% |
| Telecom - Services | 5.3% | 5.3% |
The six largest sectors of each fund's stocks, % of the fund.
Aditya Birla Sun Life Consumption vs ICICI Prudential Bharat Consumption: Expense Ratio
What each plan charges a year, from AMFI's expense ratio file
| Charge | Aditya Birla Sun Life Consumption Fund | ICICI Prudential Bharat Consumption Fund |
|---|---|---|
| Total expense ratio (Direct) | 0.97% | 1.32% |
| Base expense ratio (Direct) | 0.73% | 0.97% |
| Total expense ratio (Regular) | 1.95% | 2.14% |
| Base expense ratio (Regular) | 1.58% | 1.68% |
The expense ratio comes out of the fund's assets every day, so every return on this page is already after it. Base expense ratio: the fund house's own fee. The total adds brokerage, transaction costs, and levies with GST.
More comparisons
Each fund against the others of its category
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Compare ICICI Prudential Bharat Consumption with
- ICICI Prudential Bharat Consumption vs Nippon India Taiwan Equity
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- ICICI Prudential Bharat Consumption vs HDFC Pharma and Healthcare
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- ICICI Prudential Bharat Consumption vs Aditya Birla Sun Life International Equity
Aditya Birla Sun Life Consumption Fund vs ICICI Prudential Bharat Consumption Fund: Frequently Asked Questions
What is the difference between Aditya Birla Sun Life Consumption Fund and ICICI Prudential Bharat Consumption Fund?
Aditya Birla Sun Life Consumption Fund is a Thematic fund, ICICI Prudential Bharat Consumption Fund is a Thematic fund, run by Aditya Birla Sun Life Mutual Fund and ICICI Prudential Mutual Fund. Their portfolios overlap 47.5%. Aditya Birla Sun Life Consumption Fund charges 0.97% a year and ICICI Prudential Bharat Consumption Fund 1.32%.
Which has given higher returns, Aditya Birla Sun Life Consumption Fund or ICICI Prudential Bharat Consumption Fund?
Over 1 year: Aditya Birla Sun Life Consumption Fund −11.55%, ICICI Prudential Bharat Consumption Fund −9.48%. Over 3 years: Aditya Birla Sun Life Consumption Fund +7.96% a year, ICICI Prudential Bharat Consumption Fund +8.63% a year. Over 5 years: Aditya Birla Sun Life Consumption Fund +8.18% a year, ICICI Prudential Bharat Consumption Fund +10.76% a year. As on 30-10-2026. Past returns do not promise future returns.
Which has the lower expense ratio, Aditya Birla Sun Life Consumption Fund or ICICI Prudential Bharat Consumption Fund?
Aditya Birla Sun Life Consumption Fund charges less: 0.97% a year against 1.32%. These are the Direct plans' total expense ratios reported to AMFI.
How much do Aditya Birla Sun Life Consumption Fund and ICICI Prudential Bharat Consumption Fund overlap?
47.5%. They hold 26 of the same securities, the largest shared ones being BHARTIARTL, M&M, ETERNAL. From each fund's latest monthly portfolio.
Which is better for SIP, Aditya Birla Sun Life Consumption Fund or ICICI Prudential Bharat Consumption Fund?
Over the last 5 years, a monthly SIP of ₹10,000 from 01-10-2021 to 30-10-2026 grew to ₹7,14,684 in Aditya Birla Sun Life Consumption Fund (XIRR 6.2% a year) and ₹7,48,530 in ICICI Prudential Bharat Consumption Fund (XIRR 8.0% a year). Both received 61 instalments. Past returns do not promise future returns.
Can I invest in both Aditya Birla Sun Life Consumption Fund and ICICI Prudential Bharat Consumption Fund?
Yes. 47.5% of each fund's money sits in the same holdings, so a large part of the two investments would move together.
Who manages Aditya Birla Sun Life Consumption Fund and ICICI Prudential Bharat Consumption Fund?
Aditya Birla Sun Life Consumption Fund: Chanchal Khandelwal. ICICI Prudential Bharat Consumption Fund: Priyanka Khandelwal, Sharmila D'mello.
Sources: NAV and expense ratio from AMFI. Holdings from each fund house's monthly portfolio statement. Fund facts from each scheme summary document.
This page is information, not investment advice. Mutual fund investments are subject to market risks; read all scheme related documents carefully. Past returns do not promise future returns. Figures come from AMFI, NSE, BSE and each fund house's own documents.